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Copywriting for Architects

“I can write my own copy.”

Of course you can. And I could design my own home.

But we both know neither of us would end up with a flawless result. (And one of us would probably go to prison for criminal negligence after her house collapsed.)

You know a little something about trusting the experts, don’t you?

Nope, I’m not an architect. I’m a copywriter who only works with architects.

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Abstract image of Nikita Morell, hand and typewriter
Nikita Morell typing on a laptop

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EVERY word on your website matters just like every line on a drawing matters.

Beige Circle

Even referral clients will Google you before reaching out. And if those curious Georges land on a vague, clunky website (+10 points if it features TEENY-TINY ALL-CAPS FONT), they’ll think: 

“Well, there’s nothing really here to tell me who they are, or why they’re right for me. Let me just have a look at some other practices…”

But when your website has a clear, consistent message — when it has copy that brings your practice (and the people in it) to life — then the same potential clients will think:

“Jeepers! This could be The One.”

You don’t need (or want) a ton of projects. You just want to be able to choose. To do interesting work that both you and your clients are proud of. Right this way to copy that makes that happen.

Kind Words

Simon Nelson Review

Nikita really understands architects and has the ability to see things from an architect’s point of view.

I knew I needed to get my website copy and value proposition written… I just couldn’t find the time. I am SO glad I came across Nikita. She took the time to listen to my ideas and develop my message (without the usual “archi-talk”). Nikita really understands architects and has the ability to see things from an architect’s point of view.


Kind Words

Put your feet up for a sec (great shoes, btw) and think about what you want:

01 .

Say “no” to mediocre work and “yes” to more exciting projects.

02 .

Clients who respect and trust your design skills. And who pay on time.

03 .

Healthier project budgets so you can actually, you know, design.

04 .

A portfolio that attracts the right kinds of clients.

05 .

A reputation that keeps you top of mind for months or even years (hello, sales cycle).

06 .

Work/life balance so you can enjoy your life and the people in it. Yes, even the clients.

Personally, I think architecture degrees should include copywriting classes.

You were taught how to “design a parti”. You took classes on design theory. And you even learned just how much glass block a building should include (from what I hear, less is more). 

But you probably weren’t taught how to talk about your design approach in a way that clients understand… and dare I say love?

So if writing your website copy, award submissions, or project descriptions feels more frustrating than hand-drafting a spiral staircase… I get it.

And I’m here to help.

Together, we’ll find the right words to clearly and concisely explain your architecture studio’s personality, approach, and work. Words that make the right clients flock to your firm (and that make bad-fit clients disappear like the vanishing point in 3-point perspective).

Who am I to have all these opinions?


I hope that’s not too forward since we’ve only just met. But my admiration is justified. Can you name another profession that simultaneously juggles left-brain logic and right-brain creativity? Because I can’t. 

Architects make spaces useful, safe, comfortable, and as beautiful as possible. You give shape to our world.

 That’s why I’m dedicating my career as an expert copywriter to helping you get the recognition you deserve. I’m the only copywriter in the world who writes *just* for architects — and I’ve spent over 10 years honing the craft of architecture copywriting.

 Oh, and I spent 14 months studying 663 architecture websites. All so I could help architects like you get more of the projects they really want.

I want your ideal clients to fully realise your value the instant they land on your website. And unlike other marketing agencies and freelance copywriters, I know the ins and outs of the architecture industry — so I know exactly how to help you.


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01 . Write It Yourself

Affordable (or free!) “starter kit” guides to get your website copy done. (Even if writing about yourself and your work makes you feel like designing your own tomb.)

02 . Write It With me

A small-group website accelerator for those ready to take the next step and clearly communicate who they are and what they stand for.

03 . Let me write it for you

Packages for every budget, from site audits and strategy sessions to brand messaging and web copywriting services.

Kind Words

Simon Nelson Review

Nikita wasn’t a judgey-wanker about our current situation

We really valued Nikita’s honesty and constructive criticism. Her ability to present feedback clearly and to the point with tangible and relative examples for improvement is next to none. Her Strategy Session now means we are clear about our voice and message. Would we recommend her? Heck yeah, cause she’s ace.


Simon Nelson Review

Kind Words

Keep getting enquiries from brain-pickers and penny-pinchers?

I know why.

I spent 14 months combing through 663 architecture practice websites to find the good, the bad, and the best in our industry. Let me show you what I found — so you can avoid making these mistakes.

Enter your email to get your FREE guide.