About Me
I once used an architect’s pencil without asking.
Lesson learned. Immediately.
Who knew that all pencils were not created equal? Not me!
But that’s just one of the details I picked up about architects while working as a communications manager at one of Australia’s highly sought-after practices.
I also learnt you don’t believe in just checking boxes. You have a vision and every purposeful, precise line in AutoCAD supports that bigger picture.
That’s exactly how my team and I approach creating your new website. There’s strategy and intention behind every word, so you end up with meaningful messaging that actually feels like you (not some snobby Fluevog-wearing architect stereotype).
AND NOW YOU KNOW:
All architecture websites aren’t created equal, either.
You’ve seen plenty of plain-Jane, minimalist portfolio websites: black, white, and yawn all over. (Maybe you even have one, and that’s why you’re here.)
A wordless website does literally nothing to show potential clients WHY they should work with you. In fact, it usually makes you look just like everyone else.
But you’re NOT like everyone else. You’re better. Your approach is unique. And you want to be able to say that — without sounding like the world’s biggest windbag.
If you want to win more (and more interesting) work, prove you’re better than your archi-nemesis, and position your practice as a choice so obvious, it should come with a concussion warning…
PENCILS DOWN. YOU’VE FOUND YOUR TEAM.
Kind Words
We found Nikita’s Strategy Session so valuable that we immediately hired her to rewrite our entire website!
We were struggling with how to communicate our practice’s brand position. Nikita’s strategy session gave us clarity. (It was like a light was turned on!) After the session, we knew exactly how we wanted to communicate with our target audience.
Nikita is personable, transparent, and has a clear knowledge and understanding of psychology. She was able to quickly identify the flaws in our current website and biographies and provided us with practical suggestions on how to improve them.
Matthew Woodward
Founder, Matthew Woodward Architecture
Kind Words
From positioning to copy to website design
WE DO IT ALL SO YOU DON’T HAVE TO
After 10+ years of helping architects win deals through stronger positioning and memorable copy, I know the biggest barrier to your success is getting your spot-on new copy designed, developed, and set live.
So I handpicked a team of web designers and developers with experience in the architecture industry. Together, we build your brand and bring your new positioning to life — faster and more effortlessly than you can say “Santiago Calatrava.”
WHO’S WRITING THIS PAGE, ANYWAY?
Nikita Morell
Founder and Principal
After working in-house and at an architecture publishing firm (where I became healthily obsessed with Bjarke Ingels, AKA my personal Notorious BIG) — I realised that even the most brilliant architects sometimes struggle to define and share their brand.
That’s how I became the only copywriter in the world specializing in working with *just* architects. ← Google says this is true. Please don’t sue me.
By 2024, things were flowing as smoothly as Zaha Hadid’s London Aquatics Centre, so I partnered with expert designers and developers to help see my clients’ websites through to the finish line. (Don’t worry. Not a word of copy or a speck of website design reaches you without me getting my stolen pencil on it first.)
Now we’re the one-stop shop for discerning firms that want to attract projects at the intersection of passion and profit. And I couldn’t be more thrilled about it.
Qualifications
Got a scholarship to study marketing at Boston University / Earned two degrees in marketing & management from Sydney University / Wrote for 250+ architecture firms of all sizes and types (and counting) / Currently: starting inter-architect fights on LinkedIn
You’ve heard Nikita on
Want an online presence you can be proud of?
Getting enquiries from cheapskates and nincompoops?
I know why.
I know every single common mistake on an architecture website. A bold claim, I know. But I spent 14 months combing through 663 sites to find the good, the bad, and the best in our industry.
Enter your email to see what I found and to get inspiration for your site.