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About Me

I once used an architect’s pencil without asking.

Lesson learned. Immediately.

Who knew all pencils were not created equal? Not me!

But that’s just one of the details I picked up about architects while working as a communications manager at one of Australia’s highly sought-after practices.

Other things: I learnt architects can use left-brain logic and right-brain creativity at the same time. (Just so you know, we non-archi humans can’t do that.)

I also learnt you don’t believe in doing things for the sake of it. Every line in AutoCAD is drawn with purpose and precision—with the bigger picture in mind.

That’s exactly how I approach website copywriting. There’s strategy and intention behind every word. I strike a balance between personality and professionalism—to help you get more of the projects you really, really want.

If you want your practice to come across as more human, less robotic—you’re in the right place.

Kind Words

Simon Nelson Review

We found our strategy session [with Nikita] so valuable that we immediately hired her to rewrite our entire website!

We were struggling with how to communicate our practice’s brand position. Nikita’s strategy session gave us clarity. (It was like a light was turned on!) After the session, we knew exactly how we wanted to communicate with our target audience.

Nikita is personable, transparent, and has a clear knowledge and understanding of psychology. She was able to quickly identify the flaws in our current website and biographies and provided us with practical suggestions on how to improve them.

Matthew Woodward
Founder, Matthew Woodward Architecture

Kind Words

MY QUALIFICATIONS

I got a scholarship to study marketing at Boston University and then received two degrees in marketing/management from Sydney University. I’ve worked in architecture publishing, in-house at an architecture firm, and written for more than 100 architecture firms of all sizes and types.

I’ve flown over 46,000 miles to attend copywriting conferences, joined copywriting masterminds, and completed many copywriting courses, including one on sales psychology.

 You’re probably sleep-deprived and on to your third coffee.

So I’ll make this easy for you.

 Check out my CV below.

My very official CV

Employment

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SALES EXECUTIVE // INDESIGN GROUP
(INDESIGN & HABITUS MAGAZINES)

I know how to sell.

 

COMMUNICATIONS MANAGER // FRANCIS-JONES MOREHEN THORP (FJMT)

I know what makes architects tick (I also know how to tick them off… apparently not all pencils are created equal. Don’t ever touch an architect’s pencil. Ever.)

 

MARKETING MANAGER // ARMADILLO&CO

I know how to strategically weave words to tell a story.

 

MARKETING ASSISTANT AT L’OREAL

I know how to listen (…my role was uncannily similar to Anne Hathaway in The Devil Wears Prada).

Education

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Boston University

Scholarship to Boston School of Management (Marketing)

 

B.COM. And B.A – Sydney University

(Marketing, Management & Sociology)

 

DIPLOMA IN INTERIOR DESIGN (CATC)

I know how to strategically weave words to tell a story.

 

CERTIFIED: COPYWRITING MATTERS COURSE

Belinda Weaver

 

The Copywriter Club – Think Tank 2018 & 2019

Rob Marsh & Kira Hug

 

Copywriting & Psychology Course 2020

‘Brain Camp’ – Kirsty Fanton

 

Copywriting & VOICE Course 2022

‘Write Like Anyone’ – Justin Blackman

 

You may have heard me on

Want to get a consistent stream of ridiculously good projects?

Getting enquiries from cheapskates and nincompoops?

I know why.

I know every single common mistake on an architecture website. A bold claim, I know. But I spent 14 months combing through 663 architecture websites to find the good, the bad, and the best in our industry.

Enter your email to get FREE ACCESS to my website fixes video series.