Ditch The Archi-Babble, Please
Genius loci. Vernacular. Stylobate.
The #1 mistake I see architects making on their website is…
They create their websites for their archi-friends.
But here’s the thing: your ideal clients are (most likely) NOT architects.
I’ll say it again: your ideal clients are (most likely) NOT architects. So you can’t expect them to understand technical architecture terminology (…save it for the Architizer forum or academic papers).
Watch today’s video & you’ll learn:
+ 3 reasons why you should drop the jargon & write like a human (not like an architect robot**(yep, they do exist)
+ How to ditch the archi-babble (and say what you really mean
+ A clever hack that will immediately improve any website copy
**Random side note: I just spent 34 minutes reading about architecture & robotics. Fascinating stuff. Seriously, Google it.
YH2 Architecture, Ritz Ghougassian