Is Your Website Giving Your Prospective Clients A Headache? (why you need to reduce cognitive load)
Architects—it’s pop quiz time…
Question: What does too much *cheap* red wine, feeling ‘hangry’ & bad architecture websites all have in common?
Answer: They all trigger headaches.
Jokes aside—reducing the cognitive load of your website means your prospective client’s attention isn’t being wasted on elements that do not help them achieve their goals.
Unsure of what cognitive load is? Or want to know how you can reduce it on your website?
Watch today’s video & you’ll learn:
+ Common website elements that increase cognitive load
+ How cognitive overload can lead to prospective clients abandoning & distrusting your website
+ 4 quick & easy ways to reduce cognitive load on your website