Day 9: Stop making your about page all about…YOU

Stop making your about page all about…YOU

To be clear, the title of today’s video is NOT implying that you’re a vain architect.

But what I AM saying is—your about page isn’t just about you—it’s about your prospective clients too.

Yes, your about page is a place for you to talk about yourself, but only in the context of how you serve your prospective clients.

Still not with me?!

Watch today’s video (…it’s a good one, I guarantee you’ll learn a thing or two).

In today’s video, I share:

+ A little-known psychological trigger that you can use on your about page to turn prospective clients into loyal (paying) clients
+ How to write a compelling about page (even if you hate writing about yourself)
+ 5 quick & easy ways to make your about page memorable (skip to 6:02),

And more.

P.S. Google Analytics tells us the About page is one of the most visited pages: on yours, mine, and everybody else’s website (…this is why nailing your about page is VERY important). If you’re struggling to find the ‘right words’ or find writing about yourself ‘incredibly painful’— you know where to find me 🙂

Referenced websites:
McBride Charles Ryan, Those Architects

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