Brand Messaging Strategy
Not having a brand messaging strategy is like building a house with no plan. If you randomly start laying bricks, you’re setting yourself up for failure and risk wasting money, time, and resources.
With the right brand messaging strategy, it’s all so much easier. You’ll know exactly what makes your practice different, how to position yourself in the market, and who you should be targeting (i.e. your ideal clients).
Your brand messaging strategy comes before your marketing strategy. It’s like your North Star—it will guide your business decisions, communications, and marketing strategy.
A tailored brand messaging strategy will help you:
- Identify what makes your practice different—so your ideal clients can quickly understand your unique capabilities and what sets you apart from your competitors.
- Target your ideal clients (so you can attract more of them).
- Build your reputation and promote your work with intention. (You’ll know exactly what you stand for.)
- Position yourself as the go-to expert advisor (rather than an order-taker).
- Attract top talent.
- Guide business decisions and communicate with prospective and current clients.
Perfect for you if…
You’ve been in the game for a while, but you’ve outgrown your brand (i.e. it needs a refresh).
You’re “too close” to your practice to identify what makes it different and unique.
When it comes to gaining the recognition you deserve and standing out from your competition, you feel stuck.
What you get:
- 30-min project kick-off call — so we can get to know each other & discuss your project needs.
- Research — Interviews with up to 3 past clients and stakeholders, review existing collateral and competitor analysis.
- 2hr Discovery Workshop — we uncover who you are, what you do & what makes you different (from your competition).
- Brand Strategy document including:
- Vision + Mission — where you’re heading.
- Ideal Client Profile — who you’re targeting.
- Brand Values — your beliefs and worldview.
- Brand Essence — your brand story.
- Value Proposition — what makes you unique.
- Positioning matrix — where your practice brand is positioned in the market.
- Tone of Voice Guide — your brand’s personality.
- One round of revisions.
- 60-min Brand Strategy Presentation + Q&A
- Recording of the presentation: so you can listen to it again (and again!).
Note: brand identity development or execution (e.g. new logo, business cards, website, etc.) are separate & can be included for an additional fee.
Unlike generic copywriters, I understand the architecture and design industry inside out. I’ve worked in architecture publishing, in-house at an architecture firm, and written for more than 57 architecture firms of all sizes and types.
I also continue to invest time and money into my copywriting skills. I’ve flown over 46,000 miles to attend copywriting conferences, joined copywriting masterminds, and have completed many copywriting courses. I’m currently completing a course on copywriting and psychology.
How will we work together?
Every project is customised according to what you need.
However, to ensure great results, I’ve developed a process so you know what to expect every step of the way.
01. Scoping Out— Are we a good fit?
The process of discovery starts with a contact form (you can find it on my contact page), continues with a short email exchange and concludes with a phone call. On this short initial call—I’ll ask you questions about your project, time-frames and budgets (and you can ask me questions of course!). If we are both excited to work together—I’ll send you a proposal (which includes: costs, timelines and my game plan to make your project a success.) Once you sign and pay a 50% deposit, I'll get to work.
02. Digging Deep — Research & Discovery
Research: Before I create a tailored architecture marketing plan, I'll spend time getting to know your practice. Research includes: conducting interviews with past and existing clients, reviewing existing marketing collateral, mining online conversations and analysing marketing activities of your key competitors.
Discovery Session: During our discovery session (either in person or via Zoom), I’ll ask a series of in-depth questions to uncover various aspects of your practice (for example: practice objectives, your ideal clients, the challenges you face etc). Put simply, I want to get to know your practice inside out—so I can create a tailored brand & marketing strategy for you.
03. Building Up — Creating, Presenting & Reviewing
Creating: Fully prepared, it’s time for me to get to work. Your project has my undivided attention, and I’ll send you short updates to let you know where we’re at (without you even asking me to). Once I’m done, I’ll share the copy along with comments or questions for your feedback. This will be supplied to you via GoogleDocs.
Presenting: Once I share the completed work, I’ll schedule a time to meet you and your team via video chat to deliver recommendations. This is an open discussion and I invite you to clarify any recommendations or ask me any questions.
Reviewing: I’ll touch base with you 2 weeks after the presentation, in case you have any further questions (I like to give you time process the information properly). When you’ve got a plan you’re happy with and all your questions are answered—you pay me the final 50% and I release the completed documents.
04. Moving forward — Delivery
You’re ready to take action! And one final request—please stay in touch. Feel free to share the results of my work, ideas for future projects or photos of shadows falling on concrete (your partner might not see the beauty...but I do). Full disclosure: I can’t promise that I won’t be lurking in the virtual bushes of your practice—I’m an architecture fangal after all.
“Nikita is very good at what she does and is easy to work with—it’s as simple as that.
Nikita listens—from the start she listened to our brief, quickly understood how we operate and wrote about our work in a manner that is consistent with who we are. We put passion into our work and enjoy working with others who feel the same way. Nikita is a rare find—we love her genuine excitement and enthusiasm.”
“Nikita really understands architects and has the ability to see things from an architects point of view.
I knew I needed to get my website copy and value proposition written—I just couldn’t find the time. I am SO glad, I came across Nikita. She took the time to listen to my ideas and develop my message (without the usual ‘archi-talk’). Nikita really understands architects and has the ability to see things from an architects point of view.
“Nikita’s ability to identify our strengths and write them in a way that resonates with our ideal client is unlike anything I have seen in 25+years in business.
I recommend Nikita to anyone who is struggling to articulate who they are & what they do. I was impressed by the way Nikita was able to help me find clarity in everything we were doing—she was able to distil the essence of who we are very quickly and simply.
Nikita’s style and experience immediately set me at ease and allowed me to process my thoughts in a supportive and encouraging environment. As an introvert, I don’t like blowing my own trumpet (which is what a lot of marketing material sounds like), so having Nikita take the truth about my work and abilities and frame it in an appealing rather than boasting way was very helpful for me.”