Day 25: Is Your Website Giving Your Prospective Clients A Headache? (why you need to reduce cognitive load) Is Your Website Giving Your Prospective Clients A Headache? (why you need to reduce cognitive load) Architects—it’s pop quiz time… Question: What does too much...
Day 24: Don’t Be Too Clever (why your 80% of your website should be like everyone else's) Don’t Be Too Clever (why your 80% of your website should be like everyone else’s) Your website isn’t a Broadway show—people visiting aren’t going to lean back in...
Day 23: Has Your Website Reached Its Expiry Date? Has Your Website Reached Its Expiry Date? Just like bagged baby spinach—your website also has an expiry date. Yes, it can go ‘off’ very quickly (especially in today’s fast-moving digital world). If you’re...
Day 22: What the heck is a lead magnet? (and why you need one) What the heck is a lead magnet? (and why you need one) Day 22 of 30 Architecture Website Fixes in 30 Days Here’s how you can position yourself ahead of 99.34678% of architects… Get yourself a lead magnet....
Day 21: Is It Really News? Is It Really News? Do you need a news section on your website? (…or it is a place where press releases go to die?) ^^^ That is the $3.24m question. Don’t quote me on the above figure I *may* have pulled it out of thin air…...
Day 20: The Rules Of Attraction—On Your Careers Page The Rules Of Attraction: On Your Careers Page Let’s play a game of architecture Tinder: Hopeful candidate swipes right.Architecture firm swipes right.****IT’S A MATCH!**** After a few ‘dates’ (…or interviews):...