Architects—it’s pop quiz time… Question: What does too much *cheap* red wine, feeling ‘hangry’ & bad architecture websites all have in common? Answer: They all trigger headaches. Jokes aside—reducing the cognitive load of your website means your prospective...
Your website isn’t a Broadway show—people visiting aren’t going to lean back in their ergonomic chairs & snack on lightly-salted popcorn. They don’t expect to be entertained—they just want to know they’re in the right place & *very* quickly get all the...
Just like bagged baby spinach—your website also has an expiry date. Yes, it can go ‘off’ very quickly (especially in today’s fast-moving digital world). If you’re embarrassed to send people to your website. Catch yourself saying: ‘here’s the link to...
What the heck is a lead magnet? (and why you need one) Here’s how you can position yourself ahead of 99.34678% of architects… Get yourself a lead magnet. And if you’re wondering, what the heck is a lead magnet? Well, you’re in luck. I made a video allll about what...
Do you need a news section on your website? (…or it is a place where press releases go to die?) ^^^ That is the $3.24m question. Don’t quote me on the above figure I *may* have pulled it out of thin air… Because, there is no way of putting a real dollar...
Let’s play a game of architecture Tinder: >> Hopeful candidate swipes right.>> Architecture firm swipes right.****IT’S A MATCH!**** After a few ‘dates’ (…or interviews):Architecture firm recruits hopeful candidate > Hopeful candidate lands dream...
