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copywriting for architects

I get it. You’re on a deadline. Strategic writing is the last thing you have time for. So…you cut, copy, paste. Rehashing old project text, slapping together “borrowed” sentences from competitor websites. You get it done. The result? generic, clunky copy that lacks consistency, strategic direction and flow.

The problem: your designs alone are not enough.

To win projects you need the right messaging to connect with your prospective clients. And by connect, I mean truly connect—in an authentic, memorable, and meaningful way.

No design-speak. No archi-babble. No waffle.

Anyone can write, but devising an architecture marketing plan takes real skill and years of experience (yes, lucky for you, I have both).

Let me help you.

I’ll take the ideas floating around in your head, your barely-legible napkin notes, and scribbled bullet points and turn them into engaging, authentic words that sound and feel like you (I hate sleazy sales pitches as much as you).

Content Marketing for Architect Packages

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Website Copy

Perfect if:

  • You want your website to attract & convert more of your ideal clients
  • You want to create a distinct brand voice (so you stand apart from your competition)

What you get:

  • Project kick-off call: 30 minute call to get to know each other & discuss project timings etc.
  • Research:
    • Interview past clients & stakeholders, analyse existing collateral & competitor analysis.
  • Discovery:
    • 45-minute discovery call to get to know your company values, services, ideal clients etc.

Copywriting:

  • Homepage
    • X3 tagline options
  • About page
  • Services
  • Bios profiles
  • Project descriptions
  • Contact
  • Navigational bar
  • Professional (external) copy-editing & proofreading
  • Two rounds of revisions

Visual recommendations:
General recommendations on the layout, navigation, fonts, images. This ensures synergy between the copy & web design.

Design Document Copywriting

Perfect if:

  • Your “words” are always left to the last minute.
  • You know what you want to say, but struggle to find the right words.

Here’s what I can help you with:

  • Award Submissions
  • Capability Statements
  • Project Descriptions
  • Case Studies
  • Testimonials
  • Newsletters

What you get:

  • Project kick-off call: 30-minute call to get to know each other & discuss project timings etc.
  • Research:
    • Interview past clients & stakeholders, analyse existing collateral & competitor analysis.
  • Discovery:
    • 45-minute discovery call to get to know your company values, services, ideal clients etc
  • Copywriting for relevant document/s
    • Two rounds of revisions

YES! I WANT THIS

Need something else? Or a combination of the above?

Send me an email telling me what you’re looking for and I’ll get back to you in 48 hours.

So how will we work together?

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Architecture isn’t one-size-fits-all, and neither is copywriting for architects (or at least, it shouldn’t be).

Every project is customised according to what you need.

However, to ensure great results, I’ve developed a process so you know what to expect every step of the way.

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01. Scoping Out — Are we a good fit?

The process of discovery starts with a contact form (you can find it on my contact page), continues with a short email exchange and concludes with a phone call. On this short initial call—I’ll ask you questions about your project, time-frames and budgets (and you can ask me questions of course!). If we’re both excited to work together—I’ll send you a custom proposal (which includes: costs, timelines and my game plan to make your project a success). Once you sign and pay a 50% deposit, I’ll get to work.

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02. Digging Deep — Research & Discovery

Research: Before I create a tailored and achievable strategy, I’ll spend time getting to know your practice. Research includes: conducting interviews with past and existing clients, reviewing existing marketing collateral and mining online conversations (ie. forums, blogs etc).

Discovery Session: During our discovery session (conducted via Zoom), I’ll ask a series of in-depth questions to uncover various aspects of your practice (for example: your business objectives, ideal clients, what makes your practice different etc). Put simply, I want to get to know your practice inside out—so I can nail your messaging. After the call, I’ll deliver a detailed outline of everything we discussed. This will be supplied to you via GoogleDocs.

 

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03. Building Up — Creating, Presenting & Reviewing

Creating: Fully prepared, it’s time for me to get to work. Your project has my undivided attention, and I’ll send you short updates to let you know where we’re at (without you even asking me to). Once I’m done, I’ll share the copy along with comments or questions for your feedback. This will be supplied to you via GoogleDocs.

Presenting: Once I share the completed work, I’ll schedule a time to meet you & your team via video chat to deliver recommendations. This is an open discussion and I invite you to clarify any recommendations or ask me any questions.

Reviewing: You review your copy and request any changes or edits to be made. I’ll action your feedback. It rarely takes more than one round. When you’re happy with it, you pay me the final 50% and I release the completed documents.

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04. Moving Forward — Delivery

Your final copy is delivered! And one final request—please stay in touch. Feel free to share the results of my work, ideas for future projects or photos of shadows falling on concrete (your partner might not see the beauty…but I do). Full disclosure: I also can’t promise that I won’t be lurking in the virtual bushes of your practice—I’m an architecture fangal after all.

Want to win more (and better) projects?

THIS WAY TO ARCHITECTS WORDSHOP ☞

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