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Day 17: Ditch The Archi-Babble, Please

Ditch The Archi-Babble, Please

Day 17 of 30 Architecture Website Fixes in 30 Days

Genius loci. Vernacular. Stylobate.

Say what?!?!

The #1 mistake I see architects making on their website is…

They create their websites for their archi-friends.

But here’s the thing: your ideal clients are (most likely) NOT architects.

I’ll say it again: your ideal clients are (most likely) NOT architects. So you can’t expect them to understand architecture terminology (…save it for the Architizer forum or academic papers).

Watch today’s video & you’ll learn:

  • 3 reasons why you should drop the jargon & write like a human (not like an architect robot** <<< yep, they do exist)
  • How to ditch the archi-babble (and say what you really mean
  • A clever hack that will immediately improve any website copy

Referenced websites:
YH2 Architecture, Ritz Ghougassian