I SEE YOU…
Slogging through the murky waters of LinkedIn. Sparingly posting on Instagram. Stealthily lurking on Facebook groups.
That’s cool. No judgement here.
But I want to let you in on a secret —
A little closer…
Justtttt a little closer… I promise I won’t bite…
Sending email newsletters is where it’s at.
OK, YOU CAN LEAN BACK NOW. YOU SMELL NICE, BTW.
Email newsletters are ridiculously underrated and underused.
The Good News:
I created a masterclass to show you exactly how to master email newsletters — so you stay on your ideal clients’ radar and convert them into an *actual* paying clients.
The masterclass is called:
Email Newsletter in One Hour is the world’s first and only email newsletter masterclass that specifically covers the do’s and don’ts for architecture-firm email newsletters.
In this masterclass, you will learn practically everything I know on the topic of email newsletters.
AND NO, I DON’T PROFESS TO BE THE WORLD’S LEADING EXPERT ON EMAIL NEWSLETTERS.
But … I’ve certainly figured out a few tricks and tactics that I haven’t heard any other architecture marketers or copywriters teach.
Understanding Email Newsletters
Planning Email Newsletters
Writing Email Newsletters
The Art of Storytelling Emails
These tricks and tactics have resulted in emails like this pouring into my inbox…
(Follow the lessons in Email Newsletter in One Hour and you’ll receive love notes too.)
BUT THE BEST PART…
I’ve condensed everything I know about email newsletters for architects into just ONE HOUR*.
*OK, TECHNICALLY IT’S MORE LIKE 90-MINUTES IF YOU DON’T WATCH IT ON 1.5X SPEED.
But before I tell you what’s inside Email Newsletter in One Hour, I want to be clear:
Whilst the course is ONE-ish hour(s), I spent 730+ hours creating, testing, and cutting the fluff from this course.
The ONE-hour course is broken down into a series of <10-minute videos.
Here’s what’s inside the masterclass
The seven “types” of email newsletters — so you can go beyond project updates and award announcements — PLUS real life examples of email newsletters
What “email newsletter” actually means and why most architects get it wrong; this will set you apart from other architects
How to take the pressure off and make writing email newsletters NOT feel like a chore (hint: it’s the ultimate confidence booster)
Why sending email newsletters is NOT spamming your ideal clients (I share a very important mindset shift!)
A certain type of email newsletter that can be written in less than 10 minutes (even if you HATE writing!)
A 4-point checklist of what every architect must consider before writing an email newsletter (but hardly any do)
How to choose the best email provider for you (includes a comparison table)
How to structure a story email PLUS 25+ story ideas to inspire your own storytelling emails
How to immediately stand out (even if you offer the same services as your competitor) by using personality-driven writing techniques (<< this will make your archi-nemesis feel very jealous)
5 things you need to know about your ideal client — so you can smash out a near-perfect email newsletter in the first draft
How to edit your email like a professional copywriter (including free online tools to help you)
Sneaky techniques to make your ideal clients like your firm more (And no, it doesn’t involve sending them wine or taking them for lunch… those things are awesome, but these writing techniques are all free)
And wayyyy more (you’d be surprised at what I managed to fit into one hour)!
There is also a BONUS section containing:
(I was feeling generous!)
Architect Idea Vault
Never run out of ideas again thanks to a PDF packed with 50+ ideas for email newsletters, 25+ ideas for storytelling emails, and 45+ storytelling-email transitions.(<<< Buying the masterclass is worth it for this alone!)
Learn what a welcome sequence is and why you’d be a fool NOT to have one, PLUS a step-by-step guide on how to write your own welcome sequence
GROW YOUR EMAIL LIST
How to grow your email list using lead magnets, PLUS 8 lead magnet ideas with real life examples
SIGN-UP BOXES 101
What to do and what not to do on your website newsletter sign-up box—so you can get more of the right people signing up for your email newsletters
This information is extremely valuable to anyone who writes email newsletters or is planning to write email newsletters for their firm in the future.
Email Newsletters in One Hour costs
Like I said, this is some of my most valuable stuff — and it’s not cheap.
SO IF YOU CAN’T AFFORD IT OR DON’T TRUST MY REPUTATION AND ABILITY TO DELIVER PROMISES, PLEASE DO NOT BUY IT.
What did you say?
Sorry, you’ll have to speak up.
Seriously? You’re interested but still don’t “think you have time”? Come on, mate! It is literally ONE HOUR long.
You could smash through it whilst eating sushi at your desk. Or on the bus-ride home. Or whilst you’re waiting for the IT person to fix the printer jam.
You’ll be able to write email newsletters that cement your authority and keep your firm on your client’s radar. So when a project does arise, you’re the FIRST to mind.
So, what’s it going to be? The ball is in your court now.
IF YOU DECIDE YOU WANT EMAIL NEWSLETTER IN ONE HOUR, CLICK HERE:
Always in your corner,
P.S. STILL HERE? AND STILL NOT CONVINCED? HERE ARE SOME NICE THINGS PEOPLE HAVE SAID:
The Slack group and Ask Me Anything calls were the most valuable part for me!
Once you’d had the chance to work through the toolkit you could ask questions directly and hear other people’s take on the section. It seemed like a lot of the things people had issues with were the same throughout the group too and everyone was really open to sharing which was great.
Director, Organic Architects
Site Smart was a game-changer. I connected with other like-minded architects who were experiencing the same website frustrations and it boosted my confidence.
Before Site Smart, I struggled to write my website content on my own without the ability to discuss and share challenges with others (I’m a sole trader). I second-guessed myself; I didn’t know if my content aligned with my goals and approach to my business. And not having a deadline to complete content for my website meant I kept putting it off.
DIRECTOR, THY TRAN ARCHITECTURE
We finally got our website done!
Before joining Site Smart we were suffering from analysis paralysis! We had been working on our website for years. But Site Smart helped us gain confidence and held us accountable.
Creative Director, DMA Architects
The copy critiques & weekly calls were excellent!
I needed to refine my brand voice. Site Smart gave me the tools to create a cohesive voice across my website (and other marketing platforms.) Nikita was a great teacher and was super supportive. I’m REALLY happy with my website now.
founder, analog architecture & design