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marketing strategy

 

Posting on Instagram. Sending email newsletters. Attending industry networking events. Connecting with potential clients on LinkedIn.

Is NOT a marketing strategy.

These are random acts of marketing.

I don’t blame you. You’re an architect, not a marketing specialist. Plus, you’re busy…extremely busy.

But here’s the thing: Not having a marketing strategy is like building a house with no plan. If you randomly start laying bricks—you’re setting yourself up for failure and risk wasting money, time, and resources. With the right strategy marketing is SO much easier.

There are hundreds of marketing tactics you could do. But what should you *actually* do? What’s smart, but also practical (given your resourcing and financial situation)?

Don’t try to figure it out yourself. 

I’ll help you create an easy-to-action marketing strategy so you aren’t just “another architecture practice”, but the only practice your ideal clients want to work with.

Packages

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90-minute Strategy Session

Perfect if:

  • You know you *need* to market your practice but don’t know where to start.
  • You want to discuss your current marketing strategy to make sure you’re heading in the right direction.
  • You want guidance on your current website copy and messaging.
  • You find yourself pondering the same questions over and over (What marketing tactics will help me get high-quality leads? Do I really need to be on social media? How can I optimise my website to bring in new leads?) 

What you get: 

  • Pre-questionnaire: Prompts you to think about your practice goals, ideal clients, area of expertise and more.
  • 90-minute consultation via Zoom.
  • A short presentation on marketing for architects: I’ll cover the 3 top mistakes architects make when marketing their practice and how you can avoid them.
  • Discuss your strategy:
    • We uncover who you are, what you do and what makes you different (from your competition). 
    • During our discussion we can discuss things like:
      • Point of difference: What makes your practice different from any other practice. 
      • Ideal clients: Which marketing tactics you need to use to target your ideal clients.
      • Naming ideas: If you’re starting or thinking about starting your own practice.
      • Social media strategy:  Which platform/s and what content should you post.
      • Website messaging: Homepage, about page, bio etc.
    • Recording of our conversation—so you can listen to our clever conversation as many times as you like.
    • A customised action plan (in Google Docs)so you know exactly what to focus on and what your next steps should be.  

The Strategy Session is customised for YOU, so it’ll be different for everyone.

YES! I WANT THIS

Website Messaging Audit

Perfect if:

  • You know you need to fix or refresh your website but don’t know where to start.
  • You need an objective opinion on your website, you’re “too close” to it.

How it works:

I review your website & identify potential areas of weakness —focusing on your copy, usability & design. 

I’ve studied hundreds of architecture websites (663 to be precise), so I can show you the quick fixes that will make all the difference.

Warning: I don’t hold back—be prepared for honest, thoughtful, and actionable feedback.

What you get:

  • Website audit pre-questionnaire
    • To be completed before our kick-off call—so I can get a basic understanding of your practice (i.e. goals, company values, key competitors, service offerings etc.).
  • Project kick-off call:
    • 30-minute initial call.
  • Video website audit:
    • 30-45 minute recorded video review of your site. Includes: lots of valuable, practical advice for improvement, as well as an honest outside perspective on how you’re presenting your practice to the world. 
    • I’ll supply this recording after the audit—so you can replay at your convenience.
  • Website audit summary (in GoogleDocs):
    • A custom checklist of recommended changes and things to consider, so you can swing into action.
  • Feedback Q+A call
    • 45-minute post-audit video callYou can use this time to get clarification on recommendations or ask questions.
    • Recording of our conversation—so you can listen to our clever conversation as many times as you like.

YES! I WANT THIS

Brand Strategy

Perfect if:

  • You’ve started your own practice (or thinking of starting your own practice) & need to create a memorable brand.
  • You’ve been in the game for a while, but outgrown your brand (i.e. it needs a refresh).

What you get:

  • Project kick-off call
    • 30-minute call to get to know each other & discuss project timings etc
  • Research
    • Pre-questionnaire: Prompts you to think about your practice goals, ideal clients, area of expertise and more.
    • Interview 2-5 past clients: This is where I get my best insights—it’s my opportunity to understand from an objective perspective what it’s like to work with your practice. I’ll share the questions that I’ll ask them with you. The interview can take place via email or phone call.
    • Analyse existing marketing collateral
    • Conduct basic competitor analysis.
  • Discovery Workshop
    • Short presentation on marketing for architects: I’ll cover the 3 top mistakes architects make when marketing their practice and how you can avoid them.
    • A collaborative & interactive 2 hour deep dive with 1-8 members of your team.
    • Together, we uncover who you are, what you do and what makes you different (from your competitors). It’s an opportunity to audit the current state of your brand and address the future of your brand.
  • Brand Strategy:
        • Vision + Mission
        • Company Values
        • Ideal Client Profile
        • Competitor Audit
        • Brand Values
        • Brand Essence
        • Unique Selling Proposition (ie. what makes your practice unique)
        • Tone of Voice Guide
        • ONE round of revisions
      • Think of this document as your “guiding light”—you can refer to it when making business decisions, hiring new talent, or communicating to clients. It will ensure brand consistency which leads to trust and confidence amongst prospective clients and existing clients.
  • Brand Strategy Presentation
    • 60-minute presentation + Q&A.
    • Recording of our conversation—so you can listen to our clever conversation as many times as you like.
    • Your customised Brand Strategy document (in PDF format).

Note: Brand identity development or execution (e.g. new logo, business cards, website, etc.) are separate and can be included for an additional fee.

YES! I WANT THIS

Marketing Strategy

Perfect if:

  • You feel overwhelmed with all the marketing activities available or don’t know where to start.
  • Your current marketing activities lack direction or an overall strategy.

What you get: 

  • Project kick-off call
    • 30-minute call to get to know each other and discuss project timings etc.
  • Research
    • Interview 2-5 past clients: This is where I get my best insights—it’s my opportunity to understand from an objective perspective what it’s like to work with your practice. I’ll share the questions that I’ll ask them with you. The interview can take place via email or phone call.
    • Analyse existing marketing collateral.
    • Conduct basic competitor analysis.
  • Discovery
    • 60-minute video call to discuss to get to know your company values, services, ideal clients etc.
    • A short presentation on marketing for architects: I’ll cover the 3 top mistakes architects make when marketing their practice and how you can avoid them.

Marketing Strategy Presentation

  • 45-minute presentation of marketing strategy + Q & A.
  • Identify 1-3 key marketing objectives.
  • Priority growth recommendations: I’ll recommend the highest-impact marketing activities you need to implement (and how to action these activities). Put simply, I look at all the marketing activities you could do and narrow it down to what you need to do to grow your practice, meet your objectives and get results.
  • Clear actionable next-steps to follow for 1-2 marketing channels. You can either work on these in-house or have me take care of some or all of them for you. However you choose to proceed, you’ll be armed with the marketing strategy you need to meet your goals in the next 12 months.
  • Recording of our conversation—so you can listen to our clever conversation as many times as you like.
  • Your customised Brand Strategy document (in PDF format).

++++++++++++++++++++++

Add-ons:

  • Content calendar: Stuck for content ideas on for your blog, newsletter or social media platforms? I can create a strategic 6-12 month content calendar, so you don’t have to spend time worrying about what you should write about.
  • Staff training: I conduct business writing workshops (e.g. how to write and structure an email) to ensure consistency in internal and external company communications.
  • Resource strategy: I recommend ways to resource marketing activities to ensure tasks are fulfilled (includes writing marketing job descriptions etc.).

 

YES! I WANT THIS

YOUR FREE GUIDE

 

5 Mistakes Architects Make With Their Website (and how to fix them)

 

So how will we work together?

Every project is customised according to what you need.

However, to ensure great results, I’ve developed a process so you know what to expect every step of the way.

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01. Scoping Out— Are we a good fit?

The process of discovery starts with a contact form (you can find it on my contact page), continues with a short email exchange amd concludes with a phone call. On this short initial call—I’ll ask you questions about your project, time-frames and budgets (and you can ask me questions of course!). If we are both excited to work together—I’ll send you a proposal (which includes: costs, timelines and my game plan to make your project a success.) Once you sign and pay a 50% deposit, I’ll get to work.

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02. Digging Deep — Research & Discovery

Research: Before I create a tailored and achievable strategy, I’ll spend time getting to know your practice. Research includes: conducting interviews with past and existing clients, reviewing existing marketing collateral, mining online conversations and analysing marketing activities of your key competitors.

Discovery Session: During our discovery session (either in person or via Zoom), I’ll ask a series of in-depth questions to uncover various aspects of your practice (for example: practice objectives, your ideal clients, the challenges you face etc). Put simply, I want to get to know your practice inside out—so I can create a tailored brand & marketing strategy for you.

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03. Building Up — Creating, Presenting & Reviewing

Creating: Fully prepared, it’s time for me to get to work. Your project has my undivided attention, and I’ll send you short updates to let you know where we’re at (without you even asking me to). Once I’m done, I’ll share the copy along with comments or questions for your feedback. This will be supplied to you via GoogleDocs.

Presenting: Once I share the completed work, I’ll schedule a time to meet you and your team via video chat to deliver recommendations. This is an open discussion and I invite you to clarify any recommendations or ask me any questions.

Reviewing: I’ll touch base with you 2 weeks after the presentation, in case you have any further questions (I like to give you time process the information properly). When you’ve got a plan you’re happy with and all your questions are answered—you pay me the final 50% and I release the completed documents.

 

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04. Moving forward — Delivery

You’re ready to take action! And one final request—please stay in touch. Feel free to share the results of my work, ideas for future projects or photos of shadows falling on concrete (your partner might not see the beauty…but I do). Full disclosure: I can’t promise that I won’t be lurking in the virtual bushes of your practice—I’m an architecture fangal after all.

Ready to win more (and better) projects?

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