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Site Smart:

The ONLY small group website accelerator designed specifically for architects who want to finally get their website copy done and dusted.

EVEN IF YOU FEEL LIKE YOU HAVE ZERO TIME…

Follow the exact process I’ve used to help over 126+ architects all over the world define their X factor (and differentiate them from everyone else your client is considering).

Led by Nikita Morell—the only copywriter in the world who writes exclusively for architects*.

(*Google says this is true. Don’t sue me.)

Site Smart is about more than website copy.

It’s about uncovering your X factor—the ONE thing that makes you different from every other architecture practice and then….

Clearly articulating the value you bring to projects—so you can attract clients who respect your skills and share the same values as you.

In Site Smart, I show you my exact method to uncover your X factor. I’ve bundled up literally every single thing I’ve ever learned from writing over hundreds of architecture websites and analysing over 663 architecture websites—and handing it to you in a neat package.

IN JUST 6 WEEKS WE’LL TURN YOUR THOUGHTS, IDEAS, AND NAPKIN NOTES INTO CLEAR, CONCISE WORDS (EVEN IF YOU’RE A HOPELESS WRITER).

You’ll walk away with a website that you’re proud to put your name on.

Kind Words

A QUICK WORD FROM ROUND ONE PARTICIPANT – LIZ SLOAN

Kind Words

I mean it when I say:

I really, really want you to finish your website copy in 6 weeks.

I know you’re busy. I’m guessing website copy is prioritised somewhere between “get root canal” and “file tax return” on your to-do list. That’s cool.

But I’ll do everything in my power to keep your momentum up. I’ll send you weekly action plans so you know exactly what needs to be done and in what order.

I’VE ENGINEERED SITE SMART TO BE COMPACT. YOU GET ONLY WHAT YOU NEED.

You should expect to spend about 1-2 hours a week watching the videos, attending weekly calls, writing, and revising.

How much does Site Smart Cost?

Site Smart Lifetime access

$2997 USD

OR 3 MONTHLY INSTALMENTS OF $999

THERE ARE ONLY 12 SPOTS AVAILABLE.

(I’ve capped the number of places available because I want to make sure you get the full attention you deserve).

You will also get lifetime access to the course which means any future upgrades and bonuses will be yours at no additional cost.

SITE SMART IS NOT CHEAP BECAUSE THE RESULTS ARE UNDENIABLE. YOU GET ACCESS TO MY BRAIN AND ALL THE VALUABLE INFORMATION I’VE LEARNED BY WRITING AND ANALYSING HUNDREDS OF ARCHITECTURE PRACTICE WEBSITES.

Last round of Site Smart, I received some feedback: ”Nikita, the Site Smart handbooks are quite long—they take a while to get through.”

Know what I did? I transformed the entire content of the course into short <10-min videos (or <5mins on 2x speed)—so you can fit them into your busy schedule. I’m being serious when I say I want this to work for you.

Working with me 1:1 on website copywriting starts at $8k.

Site Smart is as close as possible as you can come to working 1:1 with me without the expensive price tag of actually doing that.

Plus you get to stay in control and learn writing skills that you can apply to all your communications (e.g. capability statements, award submissions, media statements etc.)

WHAT PAST STUDENTS HAVE TO SAY

I know Site Smart works because Site Smart has been running for two years now and the smart architects who’ve taken it so far have had some pretty good things to say, too:

The Slack group and Ask Me Anything calls were the most valuable part for me!

Once you’d had the chance to work through the toolkit, you could ask questions directly and hear other people’s take on the section. It seemed like a lot of the things people had issues with were the same throughout the group too, and everyone was really open to sharing, which was great.

Bari Reid
Director, Organic Architects

Site Smart was a game-changer. I connected with other like-minded architects who were experiencing the same website frustrations and it boosted my confidence.

Before Site Smart, I struggled to write my website content on my own without the ability to discuss and share challenges with others (I’m a sole trader). I second-guessed myself; I didn’t know if my content aligned with my goals and approach to my business. And not having a deadline to complete content for my website meant I kept putting it off.

THY TRAN
DIRECTOR, THY TRAN ARCHITECTURE

Simon Nelson Review

Nikita really understands architect’s and has an ability to see things from an architects point of view.

I am SO glad I came across Nikita. She took the time to listen to my ideas and develop my message (without the usual ‘archi-talk’).

Simon Nelson
Founder, Seed Architects

We tried other copywriters however they either came with preconceived ideas or just rewrote what we had written, both of which had terrible outcomes.

We felt that we knew what we wanted to say, however, we didn’t know how to say it concisely—but we worked with Nikita and nailed it.

Max Milosevic
FOUNDER, Felton

Before I jump into the details, let’s be clear….

You won’t find any fancy acronym frameworks or 40-min long lectures in Site Smart – that gloss over the details and leaves you more overwhelmed than when you started.

Nope.

Site Smart is designed to get you into action by eliminating all the useless stuff you don’t care about.

MOST ARCHITECTS ARE GOOD WITH DEADLINES, RIGHT?

When you have a deadline to hit, you meet your goal.

But with your own website, there’s no deadline. Life gets in the way. Pain-in-the-buttress clients get in the way.

But with accountability calls, copy reviews, peer connections, and coaching support—you’ve got a legitimate goal.

And you have an expert architecture copywriter (yours truly) telling you what you need to write to get your website done.

Here’s how Site Smart works

SITE SMART IS BROKEN DOWN INTO FOUR MODULES. EACH MODULE BUILDS UPON EACH OTHER…

Starting With…

MODULE

01.

Week 1

Finding your X factor & Ideal client

In this section, I show you the exact process so you can discover the ONE thing that sets you apart from every other architecture practice.

By the end of this module, you will also know exactly which clients you need to talk to.

Next, We Tackle…

MODULE

02.

Week 2 + 3

Communicate your Value

In this section, I show you how to clearly communicate your X factor so your ideal clients know and respect the value you bring to a project.

I’ll give you the exact steps to write an engaging homepage and about page—so your ideal clients think: “Oh my goodness! This is the ONLY practice I want to work with.”

I’ll also show you how to inject personality into your website so you sound different and become unforgettable.

Then we look at how to…

MODULE

03.

Week 4 + 5

Build your credibility

Everyone wants to hire an expert. And no one wants to hire a jerk.

In this section, I reveal how to write your website biography, services & processes pages so your ideal client likes you and wants to trust only you with their project.

FINALLY, WE MOVE ON TO…

MODULE

04.

Week 6

Project Description Blueprint

In this section, I give you the Archi Story Arc—my no-fail, repeatable process for writing project descriptions that ideal clients actually read. Works for any project. In any sector.

By the end, you’ll know how to write and structure your website project descriptions so that showcase your design thinking and problem-solving skills.

I’ll equip you with storytelling skills that you can carry forward and apply to capability submissions, award submissions, media statements etc.

Over the 6 weeks, you get my expert eyes on your copy and personalised feedback on the weekly group calls (so you can ask me questions and I can help you tackle any roadblocks.)

WEEK 6:

Showcasing your expertise

WRITE YOUR:

Project descriptions

WEEK 4 + 5:

Building credibility & trust

WRITE YOUR:

Biography, Services/Process

WEEK 2 + 3:

Communicating your Value

WRITE YOUR:

Homepage, About page
Other odds & ends (contact page, newsletter call to action)

WEEK 1:

Showcasing your expertise

WRITE YOUR:

Your X factor, Ideal clients

With a dash of tough love and a gallon of accountability, we’ll get the damn thing your website done.

Kind Words

A SNEAK PEEK INSIDE SITE SMART:

Kind Words

Cool. But, what about the tech stuff?

Site Smart is focused on website copy, however, you’ll get access to my personal network of website designers and developers—who all have experience working with architects.

These experts will be able to tell you exactly which platform best suits your practice (i.e. Squarespace? WordPress? Wix? etc.) from a tech perspective.

Kind Words

Simon Nelson Review

Over the years, uploading project images has been the easy part – writing the words has been the hardest and was always left to last.

Being busy with client projects has meant that our website hasn’t always been the highest priority. Since working through the Site Smart program, it has given us a renewed determination to review where our website is at (including the words) and where we want it to be. Site Smart gives you the confidence to move forward and take action. All under the expert guidance of Nikita and the support of your fellow ‘Site Smarters’.

Peter Woolward
Director – Studio 101

Kind Words

Why sign up for Site Smart now?

Yes, you can keep your website on the back burner for a few more months, years, decades.

OR

You can put in the time now and glide into 2023 with a website that reflects exactly who you are and what you stand for.

Potential clients are literally leaving your website every day—imagine what it would be like if you could get them.

YOUR CHOICE.

Plus … you also get access to a bunch of bonuses such as:

GUEST EXPERT SEO FOR ARCHITECTS LIVE WORKSHOP

get all the tips & tricks so you can make sure your website ranks up top.

MY PERSONAL NETWORK OF WEBSITE DESIGNERS / DEVELOPERS

so you can get your visual branding and design sorted too.

BLOGGING BASICS FOR ARCHITECTS HANDBOOK

Get 20+ blog content ideas and access to great architecture website blog examples to inspire your own.

WRITING TECHNIQUES WORKSHOP

7 writing techniques that you can and SHOULD apply to all your writing (yes, even when writing spec sheets.)

ACCESS TO MY EXCLUSIVE CLIENT-ONLY COPYWRITING SERVICES

e.g. capability statements, media statements, award submissions.
For the record, I only offer these services to existing clients… which will include you!

TAKE A PEEK AT WHAT’S POSSIBLE WITH SITE SMART…

The Slack group and Ask Me Anything calls were the most valuable part for me!

Once you’d had the chance to work through the toolkit, you could ask questions directly and hear other people’s take on the section. It seemed like a lot of the things people had issues with were the same throughout the group too, and everyone was really open to sharing, which was great.

Bari Reid
Director, Organic Architects

Site Smart was a game-changer. I connected with other like-minded architects who were experiencing the same website frustrations and it boosted my confidence.

Before Site Smart, I struggled to write my website content on my own without the ability to discuss and share challenges with others (I’m a sole trader). I second-guessed myself; I didn’t know if my content aligned with my goals and approach to my business. And not having a deadline to complete content for my website meant I kept putting it off.

THY TRAN
DIRECTOR, THY TRAN ARCHITECTURE

Simon Nelson Review

Nikita really understands architect’s and has an ability to see things from an architects point of view.

I am SO glad I came across Nikita. She took the time to listen to my ideas and develop my message (without the usual ‘archi-talk’).

Simon Nelson
Founder, Seed Architects

We tried other copywriters however they either came with preconceived ideas or just rewrote what we had written, both of which had terrible outcomes.

We felt that we knew what we wanted to say, however, we didn’t know how to say it concisely—but we worked with Nikita and nailed it.

Max Milosevic
FOUNDER, Felton

Site Smart 15 Day guarantee

I’ve tested these copywriting strategies with hundreds of architects all around the world. In short, they work and they’ll help you write website copy that speaks to your ideal client.

I guarantee you’ll be satisfied with your results if you do the work. If you are not satisfied within 15 days of purchase, send me an email and I’ll refund you.

FAQs

$2997 is a big investment ... And it makes me a little nervous

Is for architects who getting projects, but not getting the projects they really want. It is an investment, but if you’re ready to reach the next level—then your website copy is a milestone you need to overcome. That being said, if you’re in deep debt or financially unstable, please don’t join. My goal is not to further either of those for you.

When are the weekly calls?

Every Tuesday XXXXX and will be recorded and shared with those who aren’t able to attend live.

What if I can’t make these calls live, because of kids/timezones, and client deadlines? Every live call is recorded and uploaded on the same day. If you have questions and know you can’t attend live, you can submit them via a form beforehand. I’ll answer your calls as if you were there, and you get to watch it, replay it and ask me questions the following week.

That being said, the question I’ll ask you in return: what if you carve out the time to be on the calls live? What if you blocked out 45-minutes each week (for only 6 weeks) to make your website a priority? What if you took an extended coffee/lunch break each week? What could be possible then?

WHAT TECHNOLOGY IS REQUIRED?

A computer with internet access. So you can access Podia (were you’ll find all the Site Smart lessons, workbooks and bonuses), Zoom (to participate in live weekly calls), Google docs (so you can access action plans and submit your copy for feedback).

WHAT HAPPENS IF I FALL BEHIND?

If I see you’re falling behind… I’ll be right there—helping you wherever I can. I really, really want you to get your website done. And if you really do fall completely off the tracks, then there’s always my 1:1 services which I can offer to you with a discount.

WHEN DO WE START?

Site Smart starts on XXX. Immediately after you sign up, you’ll get access to Podia — the introduction videos & bonuses so you can start laying the foundations. The first week of lessons is officially XXXX.

I DON’T HAVE A BIG PORTFOLIO OF COMPLETED PROJECTS.

It doesn’t matter if you have ZERO completed projects.

In Module 4, video 2—I tell you exactly what you can do to build a bucket load of credibility even if you have ZERO completed projects or have signed NDAs.

I DON’T HAVE A WEBSITE YET… WILL SITE SMART BE VALUABLE?

Yes. Even if you don’t have a “live” website—you’ll still find it valuable. At the end of our time together, you’ll have all the content you require to upload into a Squarespace, Wix, or custom-developed site.

BE REAL WITH ME… I’M A HOPELESS WRITER, IS THIS STILL A GOOD FIT FOR ME?

As long as you’re willing to write from the heart and accept feedback – YES. Whether you’re a writing natural or someone who struggles to put your ideas into words, this course is the perfect fit. The step-by-step toolkits have been designed for anyone to craft compelling copy. Plus, you’ll have access to support, guidance and tough-love feedback. (Side note: I’ve tested the toolkits with 35+ architects from all different types of practices all around the world. And while I’m biased, the toolkits are dangerously good.)

I HAVE A BUSINESS PARTNER. DO WE BOTH HAVE TO PAY FOR THE COURSE?

Only one person in the practice has to pay. You and your partner/s will then get full access to the course.

WHY ARE YOU CHARGING IN USD (AREN’T YOU AN AUSSIE)?

Yes! Correct, I live down under. But since 2018, the majority of my clients have been based in the US—so USD keeps things consistent and makes sense for my business.

Wait! I still have more questions.

No problem. Send me an email at: hello@nikitamorell.com. I love hearing from architects.

Kind Words

STILL UNSURE? LET ME HAND THE METAPHORICAL MIC TO LIZ SLOAN, SITE SMART ALUMN:

Kind Words

If you’re all the way down here and you’re thinking…

“You know what, I don’t need to invest in Site Smart I just need to stop procrastinating and focus on getting my website done. If I persist I know I can do it on my own without spending the money” then let me ask you this…

HOW HAS THAT APPROACH BEEN WORKING OUT FOR YOU SO FAR?

Writing your own website copy is hard, overwhelming, time-consuming, and frustrating work.

I’ve spent months and months and months creating and testing the best way to help architects clarify their message and get their website done. Fast.

At the risk of sounding like a sleazy salesperson—I’ll risk it—aside from spending $8K+ to have your website content written for you, Site Smart is the quickest and most affordable way to create clear, concise website message that resonates with your ideal clients.

So yes, you could spend the next 6 weeks doing what you’ve always done.

OR YOU COULD BE ALL DONE, WITH FRESH NEW WEBSITE COPY READY TO PUBLISH. AT THE END OF THE DAY, THE DECISION IS YOURS – BUT I HOPE TO SEE YOU INSIDE.

So what do you say?

Time to roll up the sleeves of your black turtle neck sweater…

…. place your finger on your ergonomic mouse and click the black button below…

HOPE TO SEE YOU INSIDE,