COPYWRITING FOR ARCHITECTS
Harsh truth: your work doesn’t speak for itself—you need words. The right words.
And that’s exactly what I can help you with.
Let’s work together.
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My Services
My Process
Why Me
It’d be great for your dream clients to walk past one of your buildings and say:
“I must hire the architect who designed this”.
But that’s not how things work in today’s Google-driven world.
To get a steady stream of the work you want, you need words to position your practice in its best light. 99% of architecture websites sound the same: “We are an award-winning, multidisciplinary studio with…[insert more generic copy that lacks strategic direction here]”.
The problem with sameness: if you blend in… you get forgotten. And to get hired, you need to be unforgettable.
Writing your own website copy can feel like you’re banging your head against a brick wall.
You’re often “too close” to your own practice and it’s hard to objectively articulate who you are and what you stand for.
That’s why I’ve spent years creating and testing the best way to help architects clarify their message and get their website done—the right way.
I’ll take the ideas floating around in your head, your barely legible napkin notes and scribbled bullet points and turn them into engaging words that position your practice in its best possible light. And you’ll walk away with the confidence that your website words will attract the right clients for you.
I’ll take writing off your plate—from start to finish.
I’ve designed my services to build on one another, much like a design project. Depending on what you need, I’ll figure out which phases are right for you.
Phase 01 .
Brand messaging guide
Phase 02 .
Website copywriting
Phase 03 .
Marketing strategy
My services.
Brand Messaging Guide & Full Website Copy
For when you want the signature service.
You need to pull together all your ideas and notes to create a clear, cohesive message—but you don’t have the time or headspace, or perhaps writing is not your strength. Let me take the reins. I’ll create a strategic brand messaging guide and craft clear, engaging website copy that makes your practice unforgettable—so you start ditching mediocre projects and get a steady stream of your dream projects. I only take on one website copywriting project at a time so I can give you my full attention… so this means I only have scope for 7 or 8 a year.
Perfect for you if:
- You haven’t updated your website copy in a long time (and it no longer is aligned to your practice).
- You want your ideal clients to think, “I only want to work with this practice” the second they land on your site.
- You keep pining over your competitor’s website and wish yours was half as good.
- You want your website to generate ridiculously good leads. (Say goodbye to tyre-kickers and penny-pinchers. Hooray!)
PACKAGE INCLUDES:
- Questionnaire
- In-depth Research & Discovery (includes interviewing past clients)
- 90-min Discovery Workshop
- Brand Messaging Guide
- Website copywriting:
- Homepage
- About page
- Services
- Process
- Biographies
- Project descriptions
- Contact page
- Footer
- Navigation bar
- Two rounds of revisions
- Professional proofreading
ADDITIONAL ADD-ONS:
Website Design & Direction
Detailed direction for your designer or developers, including navigation, font sizes, and recommendations for layout.
SEO
Collaboration with an SEO expert—to ensure your copy is optimised for the Google gods.
Website Audit
For when you need fresh expert eyes on your website messaging, layout, and user experience.
Your gut feeling tells you your website could be improved. My advice: trust your gut. I’ve studied 663 architecture websites, so whether your website is (over)due for a refresh or you’ve just launched a brand-new website, let my expert eyes take an objective look.
I’ll identify potential areas of weakness on your website and give you recommendations on your copy, layout, and user experience. I’ll give you actionable feedback that you (or your designer/developer) can implement quickly and easily.
Perfect for you if:
- Your want to add some personality to your website—so you become unforgettable.
- Your website designer wrote placeholder website copy, but it doesn’t truly reflect your practice.
- You keep pining over your competitor’s website and wish yours was half as good.
- You want your website to generate ridiculously good leads. (Say goodbye to tire-kickers and penny-pinchers. Hooray!)
package includes:
- Questionnaire
- 45-min Discovery Workshop
- 30-45min page-by-page video walkthrough of your website
- My analysis will focus on:
- Copywriting – how engaging and persuasive is your messaging? (I’ll also include example copy edits.)
- Branding – how does it look and feel?
- Visitor experience – how is the overall navigation and flow? (includes page structure, layout etc.)
- Project portfolio – is the presentation of your projects effective? (includes project storytelling, layout, etc.)
- My analysis will focus on:
- Custom action plan of recommended changes and things to consider, so you know exactly what you need to do to improve your website.
- 45-min post-audit Q&A video call
90-Minute Strategy Session
For when you need quick access to my expertise (without the big investment).
It’s hard to see your practice objectively. (I often run into the same problem with my own business!) Sometimes you need to know if you’re heading in the right direction. During the 90 minutes, you can pick my brain on anything you like. We can discuss bigger-picture things (like what makes your practice different) or the finer details (like what to include on your About page). It’s completely up to you. Whatever we discuss, you’ll walk away from our session with clarity and confidence that you’re moving in the right direction. We’ll map out a clear action plan so you know exactly what you need to do next.
Perfect for you if:
- You need help articulating who you are, what makes your practice different, and your ideal clients.
- You want guidance on your website message.
- You want to work on a specific part of your website (i.e. your about page, homepage etc.)
package includes:
- Questionnaire
- 90-min strategy session via Zoom
- We can discuss things like:
- X Factor: What makes your practice different from any other practice.
- Ideal clients: Which marketing tactics you need to use to target your ideal clients.
- Naming ideas: If you’re starting or thinking about starting your own practice.
- Social media strategy: Which platforms and what content you should post.
- Website messaging: Homepage, about page, bio etc.
- … Put simply, we can discuss ANYTHING you like.
- Recording of our conversation
- A customised action plan
Marketing Strategy
For when you need a step-by-step marketing plan.
There are hundreds of marketing tactics you could do. But what should you *actually* do? What’s smart but also practical (given your resource and financial situation)? Don’t try to figure it out yourself. I’ll help you create an easy-to-action architecture marketing plan so you aren’t “just another architecture practice” but the only practice your ideal clients want to work with.
Perfect for you if:
- You have a strong brand identity but your current marketing activities lack direction or an overall strategy.
- You want to target new clients or diversify your portfolio.
- You’re not seeing results from your current marketing strategies.
- You have years of ideas, notes, documents, downloads buried in a folder but need help creating an action plan.
package includes:
- Questionnaire
- 45-min discovery workshop via Zoom
- Recommendations for marketing activities you need to implement to get a consistent flow of great projects and an action plan so you know exactly what you need to do and when
- Marketing strategy plan including:
- 3-5 key marketing objectives
- 2-3 priority recommendations
- All the templates you require to take action and implement the marketing strategy (i.e. social media templates, LinkedIn profile templates, etc.)
- One round of revisions
- 90-min marketing strategy presentation and Q&A
Got something else in mind?
Not a problem.
Kind Words
Nikita listens. From the start she listened to our brief, quickly understood how we operate, and wrote about our work in a manner that is consistent with who we are.
We put passion into our work and enjoy working with others who feel the same way. Nikita is a rare find. We love her genuine excitement and enthusiasm. Nikita is very good at what she does and is easy to work with—it’s as simple as that.
JONATHAN RICHARDS
FOUNDER, RICHARDS STANISICH
Kind Words
My process.
Not having a process is like building a house with no plan. Just like your general contractor isn’t just going to start building walls wherever he feels like it, I’m not going to write words without intention and strategy.
Here’s how we’ll work together:
01 .
Digging deep
Research & Discovery
Before I put pen to paper (or fingers to keyboard), I’ll spend time laying the foundations. We’ll have a discovery workshop (so I can understand your practice better), I’ll interview past clients, review existing marketing collateral, study social media/online conversations, and analyse your key competitors.
02 .
Building up
STRATEGISING & WRITING
Fully prepared, it’s time for me to get strategising, writing, wireframing, and editing. Your project has my undivided attention, and I’ll send you short updates to let you know where we’re at (without you even asking me to). Once I’m done, I’ll share the copy along with comments or questions for your feedback.
03 .
Handing over the keys
REVISIONS & DELIVERY
Finally, we’ll go through revisions to ensure everything reads as clear as Philip Johnson’s The Glass House. And one final request: please stay in touch. Feel free to share the results of my work, ideas for future projects, or photos of shadows falling on your building (your partner might not see the beauty, but I do).
Why me?
8 reasons why you’ll be glad you chose to work with me:
01 .
I know the ins and outs of the architecture industry.
I have 10+ years in sales, marketing, and communications within the architecture and design industry. I studied 663 architecture websites. (Want to see what I found? See the results here.)
02 .
My years as a sales executive for an architecture magazine equipped me with a secret weapon: I know how to sell creative work (without the sleaze). I know how to persuade prospective clients to hire you with… the right words. In short, I know how to make your practice the ONLY one your ideal clients want to work with.
03 .
Hot yoga. Silent discos. Eating citrus fruits. These are a few ways people relax and unwind. Not me. I enter a Bjarke blackhole (i.e. binge-watch YouTube interviews of Bjarke), devour architecture news, or stalk the r/architecture subreddit. This means I’m across A&D trends, technology, news, and events. My industry knowledge and personal network is something you won’t find in a large generic agency.
04 .
I have a thing for architects.
I think architects are brilliant. You can “see” spaces that don’t even exist. (Talk about superhuman!) I’m dedicating my entire career to helping architects. I’m on a personal mission to make sure your work is valued so you can charge premium fees and get the recognition you deserve.
05 .
You don’t need another document collecting digital dust on your hard drive. Or more generic “marketing advice”. I only deliver personalised strategies that you can *actually* implement and get results from. From the minute you hire me until we’re all finished up—I’ll show up as a member of your team. Someone who is genuinely invested in your success.
06 .
I believe in no empty words. This means every single word I write for you is intentional and grounded in research. I literally call your favourite past clients to get an objective perspective of your practice and to see what language they’re using (so you can get more clients just like them).
07 .
If I think something can be done better, I’ll tell you (in a nice way, of course). I’m a straight shooter and I’ll tell you if you shouldn’t hire me. (But you won’t know until you reach out!)
08 .
I’m flexible.
I’m guessing website copywriting is prioritised on your to-do list somewhere between “get root canal” and “file tax return”. And that’s cool. I get it. But unlike a large copywriting agency, I’m small, nimble, and flexible. (Metaphorically and physically… you saw the image of me doing the splits, right?)
Why 8 reasons?
Because eight is considered a lucky number in Chinese culture AND because I’m a fan of BIG’s “8 House Project”.
Confession time: I have a *slight* crush on Bjarke. Not only because of his boyish charm but because he’s a brilliant communicator, isn’t afraid to take risks, and doesn’t take himself too seriously. Bjarke shows it’s possible to have personality and be professional… at the same time.
Want to work with me?
…what are you waiting for?
Getting enquiries from time-wasters and Grade A boneheads?
I know why.
I know every single common mistake on an architecture website. A bold claim, I know. But I spent 14 months combing through 663 architecture websites to find the good, the bad, and the best in our industry.
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