Site Smart:
The ONLY small group website program designed specifically for architects who want to finally get their website copy done and dusted.
EVEN IF YOU FEEL LIKE YOU HAVE ZERO TIME…
Follow the exact process I’ve used to help architects all over the world define their X factor (and differentiate themselves from everyone else their clients are considering).
Led by me, Nikita Morell—the only copywriter in the world who writes exclusively for architects*.
*Google says it’s true. Don’t sue me.
Site Smart is about more than website copy.
It’s about uncovering your X factor—the one thing that makes you different from every other architecture practice and then…
Clearly articulating the value you bring to projects so you can attract clients who respect your skills and share your values.
In Site Smart, I’ll show you my exact method to uncover your X factor. I’ve bundled up literally every single thing I’ve ever learned from writing hundreds of architecture websites and analysing over 663 architecture websites—and handing it all to you in one neat package.
IN JUST 6 WEEKS WE’LL TURN YOUR THOUGHTS, IDEAS, AND NAPKIN NOTES INTO CLEAR, CONCISE WORDS (EVEN IF YOU’RE A HOPELESS WRITER).
You’ll walk away with a website you’re proud to put your name on.
Kind Words
A QUICK WORD FROM SITE SMART ALUMN – MATIAS DAROCH, MIK ARCHITECTURE
Kind Words
I mean it when I say:
I really, really want you to finish your website copy in 6 weeks.
I know you’re busy. I’m guessing website copy is prioritised somewhere between “get root canal” and “file tax return” on your to-do list. That’s cool.
But I’ll do everything in my power to keep your momentum up. I’ll send you weekly action plans so you know exactly what needs to be done and in what order.
I’VE ENGINEERED SITE SMART TO BE COMPACT. YOU GET ONLY WHAT YOU NEED.
Expect to spend approx 1-2 hours a week watching the videos, attending weekly calls, writing, and revising.
How much does Site Smart cost?
Site Smart Lifetime access
$2997 USD
OR 3 MONTHLY INSTALMENTS OF $999
THERE ARE ONLY 15 SPOTS AVAILABLE.
(I’ve capped the number of places available because I want to make sure you get my full attention.)
You will also get lifetime access to the course which means any future upgrades and bonuses will be yours at no additional cost.
SITE SMART ISN’T CHEAP BECAUSE THE RESULTS ARE UNDENIABLE. YOU GET ACCESS TO MY BRAIN AND ALL THE VALUABLE INFORMATION I’VE LEARNED BY WRITING AND ANALYSING HUNDREDS OF ARCHITECTURE PRACTICE WEBSITES.
Last round of Site Smart, I received some feedback: “Nikita, the Site Smart handbooks are quite long. They take a while to get through.”
So I transformed the entire content of the course into short < 10 min videos (or <5 mins on 2x speed)—so you can fit them into your busy schedule.
See? I’m being serious when I say I want this to work for you.
Working with me 1:1 on website copywriting starts at $8,000.
Site Smart is as close as you can get working 1:1 with me without the expensive price tag of actually doing that.
Plus, you get to stay in control and learn writing techniques you can apply to all your communications (e.g. capability statements, award submissions, media statements)
WHAT SITE SMARTERS HAVE TO SAY
I know Site Smart works because it’s been running for two years now and the smart architects who’ve taken it so far have had some pretty good things to say…
The Slack group and Q&A calls were the most valuable part for me!
Once you’d had the chance to work through the toolkit, you could ask questions directly and hear other people’s take on the section. It seemed like a lot of the things people had issues with were the same throughout the group too, and everyone was really open to sharing, which was great.
Bari Reid
Director, Organic Architects
Site Smart was a game-changer. I connected with other like-minded architects who were experiencing the same website frustrations and it boosted my confidence.
Before Site Smart, I struggled to write my website content on my own without the ability to discuss and share challenges with others (I’m a sole trader). I second-guessed myself; I didn’t know if my content aligned with my goals and approach to my business. And not having a deadline to complete content for my website meant I kept putting it off.
THY TRAN
DIRECTOR, THY TRAN ARCHITECTURE
We finally got our website done!
Before joining Site Smart we were suffering from analysis paralysis! We had been working on our website for years. But Site Smart helped us gain confidence and held us accountable.
Angelo Leen
Creative Director, DMA Architects
The copy critiques & weekly calls were excellent!
I needed to refine my brand voice. Site Smart gave me the tools to create a cohesive voice across my website (and other marketing platforms.) Nikita was a great teacher and was super supportive. I’m REALLY happy with my website now.
Aaron Trampush
founder, analog architecture & design
Before I jump into the details, let’s be clear…
You won’t find any fancy acronym frameworks or 40-min lectures —that gloss over the details and leave you more overwhelmed than when you started.
Nope.
Site Smart gets you to take action by eliminating all the useless stuff you don’t care about.
MOST ARCHITECTS ARE GOOD WITH DEADLINES, RIGHT?
When you have a deadline to hit, you meet your goal.
But with your own website, there’s no deadline. Life gets in the way. Pain-in-the-buttress clients get in the way.
But with accountability calls, copy reviews, peer connections, and coaching support—you’ve got a legitimate goal.
And you have an expert architecture copywriter (yours truly) telling you what you need to write to get your website done.
Here’s how Site Smart works…
SITE SMART IS BROKEN DOWN INTO FOUR MODULES. EACH MODULE BUILDS UPON ONE ANOTHER…
Starting With…
MODULE
01.
Week 1
Unlocking your Value
In this section, I show you the exact process so you can discover the one thing that sets you apart from every other architecture practice.
By the end of this module, you’ll know exactly which clients you need to talk to.
Next, We Tackle…
MODULE
02.
Week 2 + 3
Communicating your Value
In this section, I show you how to clearly communicate your X factor so your ideal clients know and respect the value you bring to a project.
I’ll give you the exact steps to write an engaging homepage and about page—so your ideal clients think: “Oh my goodness! This is the only practice I want to work with.”
I’ll also show you how to inject personality into your website so you sound different and become unforgettable.
Then we look at how to…
MODULE
03.
Week 4 + 5
Building Credibility & Trust
Everyone wants to hire an expert. And no one wants to hire a jerk.
In this section, I reveal how to write your website biography, services, and processes pages so your ideal client likes you and will trust only you with their project.
FINALLY, WE MOVE ON TO…
MODULE
04.
Week 6
Showcasing your Expertise
In this section, I give you The Archi Project Story Arc—my no-fail, repeatable process for writing project descriptions that ideal clients actually read. It works for any project. In any sector.
By the end, you’ll know how to write and structure your website project descriptions to showcase your design thinking and problem-solving skills.
I’ll equip you with storytelling skills you can carry forward and apply to capability submissions, award submissions, media statements, etc.
Over the 6 weeks, you get my expert eyes on your copy and personalised feedback on the weekly group calls (so you can ask me questions and I can help you tackle any roadblocks.)
WEEK 6:
Showcasing your Expertise
WRITE YOUR:
Project descriptions
WEEK 4 + 5:
Building Credibility & Trust
WRITE YOUR:
Biography, Services/Process
WEEK 2 + 3:
Communicating your Value
WRITE YOUR:
Homepage, About page
other Odds & Ends (contact page, newsletter call to action, etc.)
WEEK 1:
Unlocking your Value
IDENTIFY YOUR:
Your X factor, Ideal clients
With a dash of tough love and a gallon of accountability, we’ll get the damn thing your website done.
Kind Words
A SNEAK PEEK INSIDE SITE SMART:
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Cool. But, what about the tech stuff?
Site Smart focuses on website copy. But, you’ll get access to my personal network of website designers and developers—who all have experience working with architects.
These experts will tell you exactly which platform best suits your practice (i.e. Squarespace? WordPress? Wix?) from a tech perspective.
Kind Words
Over the years, uploading project images has been the easy part – writing the words has been the hardest and was always left to last.
Being busy with client projects has meant that our website hasn’t always been the highest priority. Since working through the Site Smart program, it has given us a renewed determination to review where our website is at (including the words) and where we want it to be. Site Smart gives you the confidence to move forward and take action. All under the expert guidance of Nikita and the support of your fellow ‘Site Smarters’.
Peter Woolward
Director – Studio 101
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Why sign up for Site Smart now?
Yes, you can keep your website on the back burner for a few more months, years, decades.
OR
You can put in the time now and glide into 2023 with a website that reflects exactly who you are and what you stand for.
Potential clients are literally leaving your website every day—Imagine what it would be like if you could get them.
YOUR CHOICE.
Plus … you also get access to a bunch of bonuses such as:
GUEST EXPERT SEO FOR ARCHITECTS LIVE WORKSHOP
Get the tips and tricks you need to keep your website ranking at the top of the search results.
MY PERSONAL NETWORK OF WEBSITE DESIGNERS / DEVELOPERS
Get your visual branding and design sorted too.
BLOGGING BASICS FOR ARCHITECTS HANDBOOK
get 20+ blog content ideas and access to great architecture website blog examples to inspire your own.
WRITING TECHNIQUES WORKSHOP
7 writing techniques you can and should apply to all your writing (yes, even spec sheets.)
ACCESS TO MY EXCLUSIVE CLIENT-ONLY COPYWRITING SERVICES
These includes things like: capability statements, media statements, award submissions.
For the record, I only offer these services to existing clients… which will include you!
Site Smart 15 Day guarantee
I’ve tested these copywriting strategies with hundreds of architects all around the world. In short, they work. And they’ll help you write website copy that speaks to your ideal client.
I guarantee that if you do the work you’ll be satisfied with the results. If you’re not, send me an email within 15 days of your purchase and I’ll give you a full refund.
FAQs
$2997 is a big investment ... it makes me a little nervous
It’s for architects who are getting projects, but not the projects they really want. Yes, it is an investment. But if you’re ready to reach the next level then your website copy is a milestone you need to overcome. That being said, if you’re in deep debt or financially unstable, please don’t feel obligated to join. I don’t want to make your situation worse.
When are the weekly calls?
Every Tuesday at 8am AEDT and will be recorded and shared with those who aren’t able to attend live.
And if you can’t make a live call for any reason (kids, time zone, client deadline, etc.), don’t worry. Every live call is recorded and uploaded on the same day. And if you have questions and know you can’t attend the live call, you can submit them beforehand. I’ll answer your questions as if you were there, and you can replay it and ask me questions the following week.
That being said, imagine what could happen if you carved out the time to be on the calls live. What if you made your website a priority and blocked out 45 minutes each week for those 6 weeks? What if you made the time by having an extended coffee/lunch break? What could be possible then?
WHAT TECHNOLOGY DO I NEED?
You’ll need a computer with internet access. You’ll also need to be able to access:
- Podia (where you’ll find all the Site Smart lessons, workbooks and bonuses)
- Zoom (to participate in the live weekly calls)
- Google Docs (so you can access the action plans and submit your copy for feedback).
WHAT HAPPENS IF I FALL BEHIND?
If I see you’re falling behind I’ll be right there to help you wherever I can. I really, really want you to get your website done.
And if you fall completely off the tracks, there’s always my one-on-one services I can offer you at a discount.
WHEN DO WE START?
Site Smart starts on Monday 20th March. Immediately after you sign up, you’ll get access to Podia — the introduction videos & bonuses so you can start laying the foundations.
I DON’T HAVE A BIG PORTFOLIO OF COMPLETED PROJECTS.
It doesn’t matter if you haven’t completed any projects.
In the second video of Module 4 I tell you exactly how you can build a bucketload of credibility even if you haven’t completed any projects or have signed NDAs.
I DON’T HAVE A WEBSITE YET… WILL SITE SMART BE VALUABLE?
Yes. Even if you don’t have a “live” website, you’ll still find it valuable. At the end of our time together, you’ll have all the content you need to create a Squarespace, Wix, or custom-developed site.
BE REAL WITH ME. I’M A HOPELESS WRITER. IS THIS STILL A GOOD FIT FOR ME?
As long as you’re willing to write from the heart and accept feedback, yes. Whether you’re a natural born writer or someone who struggles to put your ideas into words, this course is the perfect fit. The step-by-step toolkits have been designed to help anyone craft compelling copy. Plus, you’ll have access to support, guidance and tough-love feedback.
(I’ve tested the toolkits with more than 35 architects from all types of practices all around the world. And while I’m biased, the toolkits are dangerously good
I HAVE A BUSINESS PARTNER. DO WE BOTH NEED TO PAY FOR THE COURSE?
Only one person in your practice needs to pay. You and your partner/s will then get full access to the course.
WHY ARE YOU CHARGING IN US DOLLARS. AREN’T YOU AN AUSSIE?
Yes, I live down under. But since 2018, most of my clients have been based in the US. So working in US dollars keeps everything consistent and makes sense for my business.
Wait! I still have more questions.
No problem. Send me an email at: hello@nikitamorell.com. I love hearing from architects.
Kind Words
STILL UNSURE? LET ME HAND THE METAPHORICAL MIC TO SITE SMART ALUMN, LIZ SLOAN:
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If you’re all the way down here and you’re thinking…
You know what? I don’t need to invest in Site Smart. I just need to stop procrastinating and focus on getting my website done. If I persist, I know I can do it on my own without spending the money.
But let me ask you this:
HOW HAS THAT APPROACH BEEN WORKING OUT FOR YOU SO FAR?
Writing your own website copy is hard, overwhelming, time-consuming, and frustrating work.
I’ve spent years creating and testing the best way to help architects clarify their message and get their website done. Fast.
At the risk of sounding like a sleazy salesperson (I’ll risk it) aside from spending $8,000+ to have your website content written for you, Site Smart is the quickest and most affordable way to create clear, concise website message that resonates with your ideal clients.
So yes, you could spend the next 6 weeks doing what you’ve always done.
OR YOU COULD BE ALL DONE, WITH FRESH NEW WEBSITE COPY READY TO PUBLISH. AT THE END OF THE DAY, THE DECISION IS YOURS–BUT I HOPE TO SEE YOU INSIDE.
So what do you say?
Time to roll up the sleeves of your black turtle neck sweater…
…. place your finger on your ergonomic mouse and click the black button below…
HOPE TO SEE YOU INSIDE,
