Site Smart Sprint:
POSITIONING, MESSAGING & WEBSITE COPY DONE IN 3 DAYS
A 3 day positioning, messaging & website copy sprint to help you create a website that…
- You’re proud of
- Gets enquiries from the right clients (no more time-wasters and tire-kickers)
- Finally communicates your purpose, your difference, and your value (in a way your ideal clients understand and care about)
Thanks to AI (when used strategically), what once took months can now be done in just three days.
In Site Smart Sprint, there will be no group calls. No Slack groups. No drip-fed modules.
Do it on your own schedule. Wearing pyjama pants. At 11pm. On a Tuesday. Do it how you like and when you like.
Positioning. Messaging Strategy. Website Copy.
I’m giving you everything I’ve built, tested, and refined from working with 100+ architects over the past 9+ years.
When I say everything, I mean everything…
My proven copywriting process (used on $8k+ projects)… every ChatGPT prompt… my personal collection of architecture website examples… templates… walkthroughs AND a custom-trained ChatGPT that helps you write project descriptions in minutes.
I share my exact system I use with busy architects who:
- Don’t have time to write
- Don’t know where to start
- Are launching a new firm and need to get it right
- Want to reposition their firm to serve a new market
- Want to move away from generic, boring waffle
- Are tired of their site not reflecting who they are now
I’ve engineered Site Smart Sprint videos to be compact and succinct.
No video is longer than 6 minutes in length.
You’ll walk away with clarity on what you stand for AND website you’re proud of.
A QUICK WORD FROM SITE SMART ALUMN – MATIAS DAROCH, MIK ARCHITECTURE
Site Smart Sprint isn’t just about “writing some words.”
It’s about the strategy behind the words.
We’re talking:
Positioning that makes you stand out
Messaging strategy so your words resonate with your ideal clients
Website copy that sounds like your firm (and not generic waffle)
How much does it cost?
Site Smart Sprint
$999 USD
|
Access to:
ChatGPT 101 Masterclass |
(Note: Working with me 1-on-1 on website copywriting starts at $8,000.)
Site Smart is as close as you can get working 1-on-1 with me without the expensive price tag of actually doing that.
Here’s how Site Smart Sprint works…
SITE SMART IS BROKEN DOWN INTO THREE MODULES. EACH MODULE BUILDS UPON ONE ANOTHER…
PART
01.
DAY 1
Positioning
- The 4 steps I follow every time I help an architecture firm nail their positioning — so they attract way MORE of their ideal clients (Step #2 alone is responsible for clients saying “We felt like you were speaking directly to us”… before even picking up the phone)
- How to unlock your firm’s unique X factor in less than 10 mins (it’s the exact process I’ve used with hundreds of architects all over the world)
- The surprising reason I DON’T want you using AI right away
- How to avoid the 4 most common (and expensive) positioning mistakes architects make without even realising it
Next, We Tackle…
PART
02.
DAY 2
Messaging Strategy
- The 3 things your website must have to make ideal clients feel confident hiring you (before they even meet you)
- How to stop your website from sounding dull, impersonal, and like every other architecture firm… and start writing in a way that actually connects with your ideal clients
- THE #1 BEST IDEA IN SITE SMART SPRINT The dead-simple method I use to figure out what you should say — and where on your website you should say it. If there’s one thing inside Site Smart Sprint that’ll make your entire website finally click (even if you’ve been overthinking your website for months)… it’s this.
PART
03.
DAY 3
Website Copy
- Discover how to write ALL your website pages manually and then use AI to write it.
- How to stop selling yourself short — and even get hired before they ask your fee (I show you real examples of how firm’s are doing this exact thing) OR I show you a live video…
- The one line on your About page that filters out bad-fit clients
- How to stop selling yourself short and perhaps even get hired before they ask your fee (hint: no one wants to work with a jerk)
- How to write Project Descriptions in minutes — With my Custom ChatGPT, trained on my proven “Project Story Arc” framework
- Discover how to edit your website copy so it sounds polished and like it actually came from a human in your studio
- My smart “hack” if you have different services for different clients
- A cool trick to make ideal clients want to stay on your website for a LONG time
Self-paced. Do it when it suits YOU.
Director – Studio 101
Why sign up now?
You can put in the time now and get a website that reflects exactly who you are and what you stand for.
Your ideal clients are literally leaving your website every day — Imagine what it would be like if you could convert them.
AI PROMPT BANK
My personal collection of AI prompts to write your ENTIRE website in 3 days.
SITE SMART SPRINT LIBRARY
CHATGPT 101 FOR ARCHITECTS MASTERCLASS
Learn how to brainstorm, write, edit all your comms and marketing for your architecture firm.
WRITING ARCHITECTURAL PROJECT DESCRIPTIONS WITH CHATGPT
Use my signature project description framework to write project descriptions that “sell” your services.
I’ve tested these copywriting strategies with hundreds of architects all around the world. In short, they work. And they’ll help you write website copy that speaks to your ideal client.
I guarantee that if you do the work you’ll be satisfied with the results. If you’re not, send me an email within 15 days of your purchase and I’ll give you a full refund.
FAQs
HOW DOES SITE SMART SPRINT GOLD WORK?
When you join the Gold version of Site Smart Sprint, you get instant access to all materials and schedule a 1:1 call with me.
Then, over 3 days (whenever you’re ready), you’ll work through the sprint to write the key pages of your website: your home, about, services, and project pages.
Once you’ve worked on your positioning and completed your website copy, you submit it to me and I’ll send back personalised feedback to help you tighten, sharpen, and improve your messaging.
You’ll also have 3 weeks of inbox access to me, so if you get stuck, need a second opinion, or just want to workshop a headline, I’ve got you.
Note: You have 3 months to book your 1:1 and submit your copy for critique. That deadline isn’t there to pressure you — it’s there to help you stay focused, finish your copy, and actually use this investment to move your practice forward. No more dragging out your website for months on end. This sprint is your momentum builder.
WHEN DO WE START?
You get access to the materials immediately. So you can do the 3 day sprint whenever it suits you.
I DON’T HAVE A BIG PORTFOLIO OF COMPLETED PROJECTS.
It doesn’t matter if you haven’t completed any projects.
In the second video of Module 4 I tell you exactly how you can build a bucket load of credibility even if you haven’t completed any projects or have signed NDAs.
I DON’T HAVE A WEBSITE YET… WILL SITE SMART SPRINT BE VALUABLE?
Yes. This is the whole point of Site Smart Sprint – to get your positioning and messaging strategy done BEFORE you get your website design done.
NOT SURE NOW IS THE RIGHT TIME… WHEN WILL THE NEXT COHORT OPEN?
I’ll be honest: I don’t have a set date for the next round of Site Smart Sprint. In fact, I’m not even sure if I’ll be running it again.
This is the first time I’m running it in this format, and I’m throwing everything into making it as valuable and transformative as possible. Once it wraps, I’ll be taking a step back to review, tweak, and decide what’s next… if anything.
So if this has even half piqued your interest, I’d suggest not waiting for the “perfect time.” Projects will keep popping up. Life will keep happening. But the good news is: you get immediate access and you can work through it at your own pace, when it is the right time for you.
SHOULD I DO MY WEBSITE COPY OR DESIGN FIRST?
Copy. Always copy. (And not just because I’m a copywriter — promise.) The reason: Your words do the heavy lifting. They explain, persuade, position, and pre-qualify your leads. They tell your designer what needs to go on the page, why it matters, and where the reader should go next.
Start with design and you’re basically decorating an empty box. Start with messaging, and every design choice becomes intentional.
In Site Smart Sprint, we focus on getting your positioning, messaging, and words right first, so your website doesn’t just look good… it works hard too.
I HAVE A BUSINESS PARTNER. DO WE BOTH NEED TO PAY FOR THE COURSE?
Only one person in your firm needs to pay. You and your partner/s will then get full access to the course.
WHY ARE YOU CHARGING IN US DOLLARS. AREN’T YOU AN AUSSIE?
Yes, I live down under. But since 2018, most of my clients have been based in the US. So working in US dollars keeps everything consistent and makes sense for my business.
Wait! I still have more questions.
If you’re all the way down here and you’re thinking…
You know what? I don’t need to invest in Site Smart Sprint. I just need to stop procrastinating and focus on getting my website done. If I persist, I know I can do it on my own without spending the money.
But let me ask you this:
Writing your own website copy is hard, overwhelming, time-consuming, and frustrating work.
I’ve spent years creating and testing the best way to help architects clarify their message and get their website done. Fast.
At the risk of sounding like a sleazy salesperson (I’ll risk it) aside from spending $8,000+ to have your website content written for you, Site Smart Sprint is THE quickest and most affordable way to nail your positioning and create clear, concise website message that resonates with your ideal clients.
So yes, you could spend the next year doing what you’ve always done.
So what do you say?
…. place your finger on your ergonomic mouse and click the black button below…
