


Day 30: Be The (Pritzker) Prize (why you need to be the expert)
Scenario: You’ve had a bung knee for a while now (…perhaps it’s thanks to years of playing ‘social’ football or maybe you won the genetic lottery for bad knees). Solution: You book an appointment with a GP. They give you advice & refer you to a knee...
Day 29: Nobody likes getting price-shopped (and how to stop it)
If I told you: I’m meeting Bjarke Ingels for coffee in Denmark next Tuesday. I bet the first thing you’d ask me is: “How did you arrange that?” Note: ^^^ this is a fictitious story—although Mr Ingels if you’re reading this, I’d love to meet you for coffee. Bjarke...
Day 28: What Do Architects Actually Do? (why you need a services page)
Mike Brady from ‘The Brady Bunch’. Ted Moseby from ‘How I Met Your Mother’. Liam Neeson in ‘Love Actually’. Yep, they’re all architects. And in all of the above sitcoms/movies ^^^, they are typically seen hunched over a drafting board (late at night), holding a...