Ditch The Archi-Babble, Please
Day 17 of 30 Architecture Website Fixes in 30 Days
Genius loci. Vernacular. Stylobate.
The #1 mistake I see architects making on their website is…
They create their websites for their archi-friends.
But here’s the thing: your ideal clients are (most likely) NOT architects.
I’ll say it again: your ideal clients are (most likely) NOT architects. So you can’t expect them to understand architecture terminology (…save it for the Architizer forum or academic papers).
Watch today’s video & you’ll learn:
- 3 reasons why you should drop the jargon & write like a human (not like an architect robot** <<< yep, they do exist)
- How to ditch the archi-babble (and say what you really mean
- A clever hack that will immediately improve any website copy