


Day 30: Be The (Pritzker) Prize (why you need to be the expert)
Scenario: You’ve had a bung knee for a while now (…perhaps it’s thanks to years of playing ‘social’ football or maybe you won the genetic lottery for bad knees). Solution: You book an appointment with a GP. They give you advice & refer you to a knee...
Day 23: Has Your Website Reached Its Expiry Date?
Just like bagged baby spinach—your website also has an expiry date. Yes, it can go ‘off’ very quickly (especially in today’s fast-moving digital world). If you’re embarrassed to send people to your website. Catch yourself saying: ‘here’s the link to...
Day 22: What the heck is a lead magnet? (and why you need one)
What the heck is a lead magnet? (and why you need one) Here’s how you can position yourself ahead of 99.34678% of architects… Get yourself a lead magnet. And if you’re wondering, what the heck is a lead magnet? Well, you’re in luck. I made a video allll about what...