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Website Copywriting

Just like every millimetre on your blueprint matters… so does every word on your website.

Your website needs to be more than beautiful project images. Your work doesn’t speak for itself—you need words. The right words.

99.7888% of architecture websites sound exactly the same.“We are an award-winning, multi-disciplinary studio with…[insert more generic, clunky copy that lacks strategic direction here]”. 

The problem with sameness: if you blend in…you get forgotten. If you want to stay on your ideal client’s radar, you need to be memorable.

I’ll take the ideas floating around in your head, your barely-legible napkin notes, and scribbled bullet points and turn them into engaging words that clearly communicate your value.

Website copywriting will help you:

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  • Clearly articulate the value you bring to a project— so prospective clients choose to work with YOUR practice.
  • Build trust and establish credibility with ideal clients — so they respect and value your skills and expertise. 
  • Differentiate your practice from your competition — so they remember you when a project comes to the table.

Perfect for you if…


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You want your website to attract and convert prospective clients into paying clients.

You want to create a distinct brand voice (so you stand apart from your competition).

You haven’t updated your website copy in a long time (and it no longer is aligned to your practice).

What you get:

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  • Pre-Questionnaire — this prompts you to think about your practice goals, ideal clients, area of expertise, and more.
  • Past Client Research — interview 3-5 of your past clients to get additional, external insight into your practice.
  • 45-min Discovery Call — to get to know your company values,  services, ideal clients etc.
  • Website copywriting:
    • Homepage taglines
    • About page
    • Services
    • Biographies
    • Project Descriptions 
    • Contact page
    • Footer
    • Navigation Bar
  • Two rounds of revisions
  • Professional proofreading



  • Website Design & Direction:
    • Detailed direction for your designer or developers, including navigation, font sizes and recommendations for layout.
  • SEO:
    • Collaboration with an SEO expert — to ensure your copy is SEO-optimised.
nikita morell architects' copywriter

Why Me?

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Unlike generic copywriters, I understand the architecture and design industry inside out. I’ve worked in architecture publishing, in-house at an architecture firm, and written for more than 57 architecture firms of all sizes and types.

I also continue to invest time and money into my copywriting skills. I’ve flown over 46,000 miles to attend copywriting conferences, joined copywriting masterminds, and have completed many copywriting courses. I’m currently completing a course on copywriting and psychology.



How will we work together?

Every project is customised according to what you need.

However, to ensure great results, I’ve developed a process so you know what to expect every step of the way.


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01. Scoping Out— Are we a good fit?

The process of discovery starts with a contact form (you can find it on my contact page), continues with a short email exchange and concludes with a phone call. On this short initial call—
I’ll ask you questions about your project, time-frames and budgets (and you can ask me questions of course!). If we are both excited to work together—I’ll send you a proposal (which includes: costs, timelines and my game plan to make your project a success.) Once you sign and pay a 50% deposit, I'll get to work.

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02. Digging Deep — Research & Discovery


Research: Before I put pen to paper (or fingers to keyboard), I'll spend time getting to know your practice. Research includes: conducting interviews with past and existing clients, reviewing existing marketing collateral, mining online conversations and analysing marketing activities of your key competitors.

Discovery Session: During our discovery session (either in person or via Zoom), I’ll ask a series of in-depth questions to uncover various aspects of your practice (for example: practice objectives, your ideal clients, the challenges you face etc). Put simply, I want to get to know your practice inside out—so I can create a tailored brand & marketing strategy for you.

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03. Building Up — Writing & Reviewing


Writing: Fully prepared, it’s time for me to get to work. Your project has my undivided attention, and I’ll send you short updates to let you know where we’re at (without you even asking me to). Once I’m done, I’ll share the copy along with comments or questions for your feedback. This will be supplied to you via GoogleDocs.

Reviewing: You have 7 days to review your copy and give feedback. I'll make the final revisions, you pay me the final 50% and I release the completed documents.


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04. Moving forward — Delivery

You’re ready to publish your shiny new copy!
And one final request—please stay in touch. Feel free to share the results of my work, ideas for future projects or photos of shadows falling on concrete (your partner might not see the beauty...but I do). Full disclosure: I can’t promise that I won’t be lurking in the virtual bushes of your practice—I’m an architecture fangal after all.

“Nikita is very good at what she does and is easy to work with—it’s as simple as that.

Nikita listens—from the start she listened to our brief, quickly understood how we operate and wrote about our work in a manner that is consistent with who we are. We put passion into our work and enjoy working with others who feel the same way. Nikita is a rare find—we love her genuine excitement and enthusiasm.”

Jonathan Richards Founder, Richards Stanisch
Simon Nelson
“Nikita really understands architects and has the ability to see things from an architects point of view.

I knew I needed to get my website copy and value proposition written—I just couldn’t find the time. I am SO glad, I came across Nikita. She took the time to listen to my ideas and develop my message (without the usual ‘archi-talk’). Nikita really understands architects and has the ability to see things from an architects point of view. 

Simon Nelson SEED Architects, Founder
Peter Couvaras
“Nikita’s ability to identify our strengths and write them in a way that resonates with our ideal client is unlike anything I have seen in 25+years in business.

I recommend Nikita to anyone who is struggling to articulate who they are & what they do. I was impressed by the way Nikita was able to help me find clarity in everything we were doing—she was able to distil the essence of who we are very quickly and simply.

Nikita’s style and experience immediately set me at ease and allowed me to process my thoughts in a supportive and encouraging environment. As an introvert, I don’t like blowing my own trumpet (which is what a lot of marketing material sounds like), so having Nikita take the truth about my work and abilities and frame it in an appealing rather than boasting way was very helpful for me.”

Peter Couvaras Couvaras Architects, Director
Sara Martin
“Our project descriptions are so much more colourful!
Before enlisting Nikita’s help, I spent a lot of time focusing on pretty project pictures with very little time spent on considering the words. I felt I was missing opportunities for human connection (with words and stories). Nikita helped us establish a consistent way to capture our project stories going forward and provided guidance on what stories would resonate with our ideal clients. Nikita is the perfect mix of personal and professional!”
Sara Martin Open Door Architecture, Founder

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