Architects and architecture marketers who:

• Want to write engaging, compelling project stories that position their project in its best light
• Struggling to explain their design thinking in plain English
• Sitting on a pile of finished projects with no words to match
• Want to polish existing project descriptions
• Curious how ChatGPT can save hours 

If you’ve ever thought, “I know this project is great… I just don’t know how to tell it’s story,” — this masterclass is for you.

Writing Architectural Project Descriptions with ChatGPT Masterclass

Includes:

• How to use the Archi Project Story Arc — my signature framework for crafting engaging project descriptions in seconds. (You won’t find this anywhere else because… I created it!) 
• 6 key things to upload before you start writing project descriptions in ChatGPT (skip this and you’ll end up generic garbage) 
• How to instantly tighten and sharpen existing project descriptions
•  Copywriting techniques that make your ideal clients feel like they are walking around your project, not just reading about them. 
• A dead-easy way to polish existing project descriptions so they sound clear and on-brand 
• The shortcut to overcoming memory gaps — so you’re never stuck thinking, “What was that material called again?” 
• The 3 ChatGPT traps architects fall into (if you don’t know these, you’re probably making at least one of them… and it’s weakening your project descriptions) 
• Discover a game-changing hack to get ChatGPT to write in a way that matches your firm’s voice 
• How project descriptions can be transformed from feature-focused to benefit-driven using strategic storytelling 
• How to repurpose your project descriptions for capability statements, award submission, social media posts, and more (saves you LOTS of time) 
• And way more (you’ll be surprised at what I fit into 90 mins!)

DEMONSTRATION

Watch me as I write a project description from scratch, polish existing descriptions, and turn one description into a social media post, capability statement, and more.

BONUSES: 

• ChatGPT Editing Prompts
• Copy-paste prompts you can plug directly into ChatGPT to edit and polish your project descriptions
• Project Questionnaire (so you can capture the right details up front) 
• Project Description Cheat Sheet (<<< it’s worth signing up for this document alone).
• My Ideal Client Empathy map — this tool helps you see your project from your client’s perspective, so your project descriptions resonate with them.

Once you finalise your purchase, you’ll receive a confirmation email that will include a link to access the Thrivecart dashboard. Here, you’ll find the masterclass replay, slides, templates & bonuses.

Australian customers will be charged GST.